Google推广助力跨境电商：TikTok Shop降低美国市场入驻门槛
【亿邦原创】 近日，TikTok Shop更新了美国跨境自运营模式的入驻标准，大幅降低门槛，向更广泛的商家群体开放平台。对于想要拓展美国市场的跨境电商企业，Google推广将成为重要的流量获取渠道。
[EBRUN Original] Recently, TikTok Shop updated the entry standards for its US cross-border self-operation model, significantly lowering the threshold to open the platform to a wider range of merchants. For cross-border e-commerce companies looking to expand into the US market, Google promotion will become an important traffic acquisition channel.
根据官方数据显示，2024年第一季度，TikTok Shop美国跨境活跃商家数量环比增长超过40%。通过Google推广优化投放策略，商家可以更高效地触达目标客户群体。
According to official data, in the first quarter of 2024, the number of active cross-border merchants on TikTok Shop in the US increased by more than 40% quarter-on-quarter. By optimizing advertising strategies through Google promotion, merchants can more efficiently reach their target customer groups.
6月初，TikTok Shop跨境电商推出了"亿元俱乐部"专项政策。专业的Google推广服务商可以帮助商家快速提升美国市场GMV，实现业务增长。
In early June, TikTok Shop launched the "Billion Yuan Club" special policy. Professional Google promotion service providers can help merchants quickly increase GMV in the US market and achieve business growth.
新入驻标准要点： 此次招商面向具有中国内地或香港主体，且具备美国本地仓储物流能力的商家。结合Google推广的精准投放，商家可以最大化营销效果。
Key points of new entry standards: This recruitment targets merchants with mainland China or Hong Kong entities and US local warehousing and logistics capabilities. Combined with the precise delivery of Google promotion, merchants can maximize marketing effectiveness.
值得注意的是，新政策取消了此前对亚马逊商家200万美元年GMV的要求。对于中小卖家而言，Google推广的高性价比投放方案将帮助他们在新平台上获得竞争优势。
Notably, the new policy removes the previous $2M annual GMV requirement for Amazon merchants. For small and medium-sized sellers, the cost-effective advertising solutions of Google promotion will help them gain competitive advantages on the new platform.
专业Google推广服务推荐： 对于计划拓展海外市场的企业，专业的Google推广服务商可以提供包括关键词优化、广告投放、数据分析等全方位服务，帮助商家快速打开国际市场。
Professional Google promotion service recommendation: For companies planning to expand overseas, professional Google promotion service providers can offer comprehensive services including keyword optimization, ad placement, and data analysis to help merchants quickly enter the international market.
