Google推广：SEO外包与竞价推广的黄金组合指南
随着跨境旺季的到来，Google推广成为企业拓展海外市场的关键策略。九月标志着跨境电商旺季的正式开启，万圣节、感恩节、黑色星期五等重大购物节日即将接踵而至。为帮助商家高效布局海外市场，我们结合菜鸟国际快递的优惠活动，为您解析最具性价比的Google推广策略。
Cross-border peak season is approaching, and Google promotion has become a crucial strategy for businesses expanding into overseas markets. September marks the official start of the cross-border e-commerce peak season, with Halloween, Thanksgiving, Black Friday, and other major shopping festivals coming soon. To assist merchants in efficiently expanding overseas markets, we combine Cainiao International Express's promotional offers to provide insights into the most cost-effective Google promotion strategies.
在Google推广中，用户最多的搜索推广App是Google Ads，它通过竞价模式帮助企业快速获取流量。许多商家关心：谷歌竞价推广工作好做吗？实际上，通过专业优化，它可以实现高性价比的投放效果。
In Google promotion, the most user-popular search promotion app is Google Ads, which uses a bidding model to help businesses quickly gain traffic. Many merchants wonder: Is Google Ads work easy to manage? In practice, with professional optimization, it can achieve cost-effective results.
菜鸟国际快递推出首单限时减免活动，支持商家降低物流成本。活动时间为2023年8月29日至9月30日，新注册客户可获得2张50元无门槛运费券，总计100元优惠。这为实施Google推广提供了额外助力。
Cainiao International Express has launched a limited-time first-order discount to help merchants reduce logistics costs. The promotion period is from August 29 to September 30, 2023, with new registered users receiving 2×¥50 shipping coupons, totaling ¥100 in savings. This provides additional support for implementing Google promotion.
在Google推广中，SEO外包与谷歌竞价的组合被证明是性价比最高的策略。以下是关键要点：
In Google promotion, the combination of SEO outsourcing and Google Ads has proven to be the most cost-effective strategy. Here are the key points:
1. 精准关键词策略：使用Google Keyword Planner工具挖掘高转化长尾词，这是Google推广的核心步骤，能有效提升广告ROI。
1. Precise Keyword Strategy: Utilize Google Keyword Planner to identify high-conversion long-tail keywords, a core step in Google promotion that significantly improves ad ROI.
2. 着陆页优化：确保页面加载速度低于3秒，并完善移动端适配，这对于Google推广的成功至关重要，能减少跳出率并提高转化。
2. Landing Page Optimization: Ensure page load speed is under 3 seconds and optimize for mobile devices, which is vital for the success of Google promotion, reducing bounce rates and boosting conversions.
总之，通过结合菜鸟国际快递的优惠和专业的Google推广方法，商家可以在跨境旺季高效拓展海外市场，实现业务增长。
In summary, by leveraging Cainiao International Express's offers and professional Google promotion techniques, merchants can efficiently expand into overseas markets during the cross-border peak season and achieve business growth.
