外贸SOHO产品选择指南：4个关键维度分析
一、产品复杂度与科技含量分析
1. Product Complexity & Technology Content
劳动密集型产品通常利润较低，市场竞争激烈。外贸SOHO需要寻找复杂度适中的产品：既不过于简单导致利润微薄，也不过于复杂增加运营难度。
Labor-intensive products usually have lower profit margins and fierce competition. Global SOHOs should seek products with moderate complexity: neither too simple to generate profits nor too complex to operate.
二、产品市场吸引力评估
2. Product Market Attractiveness
避免选择运输成本超过产品价值的商品（如砖块）。理想的外贸产品应具备：
• 独特卖点
• 合理运输成本
• 目标市场价格优势
Avoid products where shipping costs exceed product value (e.g., bricks). Ideal export products should have:
• Unique selling points
• Reasonable shipping costs
• Price advantages in target markets
三、行业准入门槛考量
3. Industry Entry Barriers
高门槛产品特点：
• 学习周期长
• 供应商难寻
• 竞争相对较小
低门槛产品特点：
• 快速上手
• 供应商选择多
• 价格竞争激烈
High-barrier products feature:
• Long learning curve
• Fewer suppliers
• Less competition
Low-barrier products feature:
• Quick start
• Multiple supplier options
• Fierce price competition
四、样品定制需求分析
4. Sample & Customization Requirements
需要定制样品的产品（如服装、珠宝）面临三大挑战：
1. 样品成本高
2. 客户不愿支付样品费
3. 依赖工厂配合度
建议：若无稳定工厂资源，慎选此类产品
Products requiring custom samples (e.g., apparel, jewelry) face three challenges:
1. High sample costs
2. Client reluctance to pay for samples
3. Dependence on factory cooperation
Recommendation: Avoid these products without reliable factory connections
跨境支付解决方案
Cross-border Payment Solutions
连连国际提供端到端跨境资金处理方案，覆盖：
• 全球收款
• 多币种账户
• 智能汇兑
• 全球资金分发
LianLian Global offers end-to-end cross-border payment solutions covering:
• Global collection
• Multi-currency accounts
• Smart currency exchange
• Worldwide fund distribution
