0差评的广告推广：百度与谷歌搜索优劣势分析及外贸困境解决方案
前言：外贸新人的普遍困境
You've been working in a foreign trade company for several months but still haven't secured any orders. Most clients only inquire without purchasing, showing no real buying intention. This situation gradually makes you anxious, unsure how to handle it or what actions to take to change the current predicament. Eventually, you fall into constant self-doubt, spending each day in confusion until you see no hope and simply give up. This is a common scenario many new foreign trade professionals encounter - unwilling to quit after investing so much time and effort, yet unable to change the status quo.
稳定心态：走出情绪低谷
Stabilizing Your Mindset: Overcoming Emotional Lows
When you're in a state of breakdown, it's hard to make correct decisions as you're trapped in internal conflict. First adjust your mindset to focus energy on problem-solving. Do things you enjoy, take a temporary break from work. For those asking "what about clients?" - you don't have active clients anyway, just unresponsive ones. Rather than staring blankly at your screen, it's more meaningful to spend time relaxing.
Traveling is a method I've personally tried - when feeling depressed, it's the fastest and most effective solution. Choose lively, vibrant places where positive energy from others can quickly recharge you and reignite your motivation.
自我反思：定位核心问题
Self-Reflection: Identifying Core Issues
1. Find the root cause of no orders: Is it lacking client development skills, inability to target right clients, poor negotiation skills, or company's failure to provide quality leads? Based on experience, most new foreign trade professionals face all these issues simultaneously.
2. Highlight product advantages during negotiations - ask yourself what value your product brings and why clients should choose you. Make strong impressions quickly.
3. Poor negotiation skills drive many out of this industry. Solution? Learn from successful colleagues - swallow your pride, offer small gifts like milk tea or snacks, even meals. Most will share knowledge when approached sincerely.
广告平台选择：百度VS谷歌
Ad Platform Choice: Baidu vs Google
百度优势：
- 中文市场绝对主导，覆盖95%中国用户
- 本地化服务完善，客服响应快
- 竞价系统简单易上手
Baidu Advantages:
- Dominates Chinese market with 95% coverage
- Excellent localization and quick customer service
- Simple bidding system for beginners
谷歌优势：
- 全球覆盖，尤其适合外贸业务
- 精准的受众定位工具
- 更透明的数据报告
Google Advantages:
- Global reach, ideal for foreign trade
- Precise audience targeting tools
- More transparent data reporting
行动方案：三步破局法
Action Plan: 3-Step Solution
- 调整心态，停止抱怨 (Adjust mindset, stop complaining)
- 深度反思，准确定位问题 (Deep reflection, accurate problem identification)
- 专项提升谈判能力 (Specialized negotiation skills improvement)
Finally, organize your thoughts carefully to escape this dilemma early. Remember: every successful foreign trade professional started from zero orders - persistence and proper methods will bring breakthroughs.
