为什么外贸推广选择谷歌？阿里巴巴产品图片与视频拍摄SEO指南
图片质量直接影响广告效果和网站转化率 - Product image quality directly impacts ad performance and website conversion
在阿里巴巴平台上，产品图片质量是决定SEO排名和广告效果的关键因素。我们通过数十家店铺的测试数据发现：On Alibaba platform, product image quality is the key factor determining SEO ranking and ad performance. Our tests across dozens of stores show:
1. 主图拍摄要求 - Main image requirements
- 阿里巴巴目前主推白底或浅色背景图片（非必须全部白底）Alibaba currently promotes white or light background images (not necessarily all white)
- 场景图点击率通常更高，但优质白底图也有不错表现Scene images usually have higher CTR, but good white background images also perform well
- 拍摄6个角度：前后左右(45°)、底部、细节各一张Shoot from 6 angles: front, back, left, right (45°), bottom, and detail
2. 专业拍摄技巧 - Professional shooting techniques
- 保持相机与产品平行，避免俯拍或仰拍（特殊展示需求除外）Keep the camera parallel to the product, avoid top-down or bottom-up angles (except for special display needs)
- 注意打光，光线不足会导致产品显得暗淡陈旧Pay attention to lighting, insufficient light will make products look dull and old
- 建议主图使用45°角展示产品结构和材质Recommend using 45° angle for main image to show product structure and material
3. 图片处理规范 - Image processing standards
- 图片尺寸640*640至1000*1000像素Image size 640*640 to 1000*1000 pixels
- 产品占比超过60%，背景色不超过3个色系Product should occupy over 60% of image, background colors no more than 3 color schemes
- 质量评分必须≥4分才能进入阿里巴巴一级搜索Quality score must be ≥4 to enter Alibaba's primary search
4. 视频制作建议 - Video production suggestions
- 可使用淘宝摄影转盘（几十元至百元）拍摄旋转展示视频Use Taobao photography turntable (tens to hundreds RMB) to shoot rotating display videos
- 阿里巴巴可自动生成视频（需6张主图），但效果有限Alibaba can automatically generate videos (requires 6 main images), but the effect is limited
- 建议找专业团队拍摄，淘宝有性价比高的服务商Recommend finding professional teams, Taobao has cost-effective service providers
SEO关键提示：没有优质图片基础不要投放广告，否则会浪费预算且数据不准确。SEO Tip: Don't run ads without quality image foundation, it will waste budget and produce inaccurate data.
