谷歌SEO优化：跨境营销禁忌与海外推广公司选择指南
运营最久的SEO海外推广公司怎么样？谷歌排名多久更新一次？ How Effective Are Longest-Running SEO Overseas Promotion Companies? How Often Does Google Update Rankings? 做跨境电商前，一定要了解国外的那些营销禁忌！ 本土化是跨境卖家出海制胜的关键因素之一，不管是卖家的产品，还是营销推广策略，都必须与目标市场习惯保持一致，才能取得更好的成效。 而与此相反的，如果卖家在营销过程中，踩到了营销雷区，那结果也可想而知。因此接下来就一起来看一看，各个国家到底都存在什么样的营销禁忌！ Before engaging in cross-border e-commerce, it's crucial to understand overseas marketing taboos! Localization is one of the key factors for cross-border sellers to succeed. Whether it's products or marketing strategies, they must align with the habits of the target market to achieve better results. Conversely, if sellers step on marketing landmines, the consequences can be disastrous. Let’s explore the marketing taboos in different countries! 一、一些国家的忌邮物 / Prohibited Items in Some Countries 烟灰缸与通心粉，严忌寄往阿富汗。 Ashtrays and macaroni are strictly prohibited from being mailed to Afghanistan. 旧而脏的针织品，严禁寄往阿根廷。 Old and dirty knitwear is strictly prohibited from being mailed to Argentina. 避孕药物及工具，严禁寄往法国。 Contraceptive drugs and tools are strictly prohibited from being mailed to France. 可可粉、家禽及"对国家安宁有害的"文字作品，属于德国的禁邮品。 Cocoa powder, poultry, and "texts harmful to national security" are prohibited items in Germany. 凡不贴标志的蜂蜜，属于津巴布韦的忌邮物。 Honey without labels is a prohibited item in Zimbabwe. 古玩、墨镜、复写纸、粉笔、贺年片，属于斯里兰卡的禁邮品。 Antiques, sunglasses, carbon paper, chalk, and greeting cards are prohibited items in Sri Lanka. 从墨西哥至印度，严禁邮寄小包豆子。 Small packages of beans are strictly prohibited from being mailed from Mexico to India. 二、美国市场 / The U.S. Market 美国是个多元化国家，没有非常特别的营销禁忌，但多元文化，也使其对种族歧视、性别歧视等问题格外敏感。 所以，卖家在营销前，需要尊重不同文化背景的消费者，以免产生负面影响。 The U.S. is a diverse country without very specific marketing taboos, but its multicultural nature makes it particularly sensitive to issues like racial and gender discrimination. Therefore, sellers must respect consumers from different cultural backgrounds to avoid negative impacts. 三、欧洲市场 / The European Market 英国： 在英国，大象、山羊、雄鸡、孔雀等动物会被看做是不好的象征，所以卖家无论是商品外包装还是宣传图，都应避免以上几种图案。此外，英国也忌讳使用人像作为商品的包装，或作为商标。 UK: In the UK, animals like elephants, goats, roosters, and peacocks are considered bad omens, so sellers should avoid these patterns in packaging or promotional materials. Additionally, using human portraits as packaging or trademarks is also taboo. 法国： 对于法国人来说，核桃、绿花、纸花等是不吉利的，黑桃是死亡的象征，所以卖家在设计网站的时候，最好避开上面的元素。 France: For the French, walnuts, green flowers, and paper flowers are unlucky, while the spade symbolizes death. Sellers should avoid these elements in website design. 德国： 德国禁止使用类似纳粹字样或其军团符号的图案，此外18和88这两个数字在德国因同样的原因而不受欢迎。 Germany: Germany prohibits the use of Nazi-related symbols or patterns. Additionally, the numbers 18 and 88 are unpopular for the same reason. 西班牙： 西班牙热衷于斗牛活动，因此卖家切忌对斗牛活动发表非议。反之，适当地参与讨论，能够拉近卖家与当地消费者之间的距离。 Spain: Spain is passionate about bullfighting, so sellers must avoid criticizing it. Instead, engaging appropriately in discussions can help build rapport with local consumers. 四、东南亚市场 / The Southeast Asian Market 泰国： 泰国为佛教国家，佛教徒所占的比重很大，因此卖家必须对当地的佛教信仰与传统文化给予足够的尊重。在泰国，大象、孔雀等图案，具有积极意义，是卖家可以优先考虑的。 Thailand: Thailand is a Buddhist country with a large Buddhist population, so sellers must respect local religious beliefs and traditions. Patterns like elephants and peacocks have positive meanings and are recommended for marketing. 马来西亚： 在马来西亚，黄色是用于皇室的，因此卖家要避免在服装和商业包装上使用黄色。 Malaysia: In Malaysia, yellow is reserved for royalty, so sellers should avoid using it in clothing and commercial packaging.