如何在印太经济框架下推动中国互联网平台企业出海
全球数字经济蓬勃发展，特别是在人口众多的东亚东南亚国家，随着经济发展和人口上涨，数字经济需求进一步扩大，数字经济市场发展潜力巨大。亚太地区互联网发展潜力尤为突出，根据互联网世界统计（IWS）数据，亚洲地区用户数最多，占全球互联网用户数量的54.9%。
The global digital economy is booming, especially in East and Southeast Asian countries with large populations. With economic development and population growth, the demand for digital economy is further expanding, and the digital economy market has huge development potential. The Asia-Pacific region has particularly prominent potential for Internet development. According to Internet World Stats (IWS) data, the Asian region has the largest number of users, accounting for 54.9% of global Internet users.
中国互联网企业出海多年，积累了丰富经验，形成中国互联网创新模式的输出。阿里巴巴、腾讯等企业通过跨境电商模式和VC/PE投资模式成功拓展海外市场。例如，阿里巴巴通过收购Lazada成为东盟最大的旗舰电商平台之一，阿里云在东南亚市场的营收增长超60%。
Chinese Internet companies have been going global for many years and have accumulated rich experience, forming an export model of Chinese Internet innovation. Companies such as Alibaba and Tencent have successfully expanded into overseas markets through cross-border e-commerce models and VC/PE investment models. For example, Alibaba became one of the largest flagship e-commerce platforms in ASEAN by acquiring Lazada, and Alibaba Cloud's revenue in the Southeast Asian market grew by more than 60%.
然而，中国互联网平台企业出海也面临诸多挑战：
However, Chinese Internet platform companies also face many challenges when going global:
- 国际经济格局变化不确定性风险加大 - 可能形成中美两个平行体系的产业链
- Increased uncertainty risks in the changing international economic landscape - Possible formation of two parallel industrial chain systems between China and the US
- 本土化挑战 - 需应对当地文化、法律和监管制度的差异
- Localization challenges - Need to deal with differences in local culture, laws and regulatory systems
- 数据流动和安全风险 - 面临当地监管趋严与合规的挑战
- Data flow and security risks - Facing challenges of increasingly strict local regulation and compliance
为推动中国互联网平台企业更好出海，我们建议：
To promote better global expansion of Chinese Internet platform companies, we recommend:
- 坚持扩大开放，积极推动互联网平台企业出海
- Adhere to expanding openness and actively promote the global expansion of Internet platform companies
- 加强企业本土化能力建设，实现语言、内容、运营团队本土化
- Strengthen the localization capacity building of enterprises to achieve localization of language, content and operation teams
- 在数据管理相对宽松的国家设立国际数据中心
- Establish international data centers in countries with relatively relaxed data management
- 积极申请加入DEPA或IPEF，提升数字规则制定话语权
- Actively apply to join DEPA or IPEF to enhance the voice in digital rule-making
中国互联网平台企业应抓住RCEP实施、一带一路建设等战略机遇，充分发挥自身优势，在全球数字经济格局中占据更有利位置。
Chinese Internet platform companies should seize strategic opportunities such as the implementation of RCEP and the Belt and Road Initiative, give full play to their own advantages, and occupy a more favorable position in the global digital economy landscape.
