权威的吴忠百度SEO推广 - 外贸企业为何必须布局谷歌推广？
当前国际贸易形势严峻，在美国财政部长耶伦访华之际，欧洲也同步发起对华贸易调查。外贸行业正面临前所未有的挑战，欧美国家似乎正在酝酿新一轮贸易战。
The current international trade situation is severe. While U.S. Treasury Secretary Janet Yellen visits China, Europe has simultaneously launched trade investigations against China. The foreign trade industry is facing unprecedented challenges, as European and American countries appear to be brewing a new round of trade wars.
4月4日，美国财长耶伦开启访华行程。在出发前，她就对中国"产能过剩"问题表示担忧，特别是针对中国新能源产品，声称中国对外输出产能将对全球经济产生负面影响。耶伦承诺将在访华期间重点讨论遏制廉价商品泛滥问题。
On April 4th, U.S. Treasury Secretary Janet Yellen began her visit to China. Prior to her departure, she expressed concerns about China's "overcapacity," particularly regarding new energy products, claiming that China's export of production capacity would negatively impact the global economy. Yellen promised to focus on discussing the issue of curbing the flood of cheap goods during her visit.
美国此举主要有两个目的：
The U.S. has two main objectives in this move:
1. 遏制中国经济发展：中国经济的投资推动和出口导向特征明显，通过外贸每年获得数千亿美元顺差。美国希望通过打压中国出口来减少中国外贸利润。
1. Containing China's economic development: China's economy is characterized by investment-driven and export-oriented growth, generating hundreds of billions of dollars in trade surplus annually through foreign trade. The U.S. hopes to reduce China's foreign trade profits by suppressing exports.
2. 保护本国产业：中国制造业特别是新能源领域发展迅猛。例如中国新能源车在成本和质量上已超越许多西方品牌，这让美国感到威胁。
2. Protecting domestic industries: China's manufacturing sector, especially in the new energy field, has developed rapidly. For example, Chinese new energy vehicles have surpassed many Western brands in terms of cost and quality, which makes the U.S. feel threatened.
欧洲也加入施压行列：4月3日，欧盟宣布对中国太阳能产品展开反补贴调查。这已是欧盟继去年10月对中国电动汽车发起反补贴调查后的又一动作。
Europe has also joined the pressure campaign: On April 3rd, the EU announced an anti-subsidy investigation into Chinese solar products. This follows the anti-subsidy investigation launched by the EU against Chinese electric vehicles in October last year.
在这种背景下，中国外贸企业亟需开拓多元化市场渠道。传统的百度SEO推广虽然重要，但面向国际市场的谷歌推广已成为必选项。
In this context, Chinese foreign trade enterprises urgently need to develop diversified market channels. While traditional Baidu SEO promotion is important, Google promotion targeting international markets has become a necessity.
为什么外贸企业必须做谷歌推广？
Why must foreign trade enterprises do Google promotion?
1. 全球覆盖：谷歌在全球搜索引擎市场占有率超过90%，是开拓国际市场最有效的渠道
1. Global coverage: Google has over 90% market share in the global search engine market, making it the most effective channel for developing international markets
2. 精准定位：谷歌广告可以精准定位目标国家和客户群体
2. Precise targeting: Google ads can accurately target specific countries and customer groups
3. 成本效益：相比传统外贸展会，线上推广成本更低、效果更可衡量
3. Cost-effectiveness: Compared with traditional foreign trade exhibitions, online promotion has lower costs and more measurable results
4. 危机应对：在贸易摩擦加剧的背景下，线上渠道可以提供更稳定的业务来源
4. Crisis response: In the context of increasing trade friction, online channels can provide more stable business sources
吴忠百度SEO推广专家建议：外贸企业应建立"百度+谷歌"双轨推广体系，既稳固国内市场，又开拓国际市场，以应对当前复杂的国际贸易环境。
Wuzhong Baidu SEO promotion experts suggest: Foreign trade enterprises should establish a "Baidu + Google" dual-track promotion system to consolidate the domestic market while developing international markets, in order to cope with the current complex international trade environment.
