售后完备的数字贸易：谷歌竞价推广价值计算与Walmart/Google推广指南
跨境营销推广人员常常因为不熟悉专业术语而陷入沟通困境。本文将为您全面解析Walmart/Google推广竞价方法和SEO核心术语，助您快速掌握行业语言。
Cross-border marketing professionals often face communication barriers due to unfamiliarity with industry jargon. This article provides a comprehensive guide to Walmart/Google advertising bidding strategies and essential SEO terminology to help you master the professional language quickly.
SEO优化核心术语 | Core SEO Terminology
SEO：搜索引擎优化(Search Engine Optimization)
Domain：域名，如.com/.org等结尾的网址 | Website address ending with .com/.org etc.
Bot/Crawler：网络爬虫，用于抓取网页内容 | Web crawlers that index webpage content
Domain Authority：域名权重，衡量网站权威性的指标 | Metric measuring website authority
Backlinks：外链，其他网站指向您网站的链接 | Inbound links from other websites
TKD：Title/Description/Keywords三要素，需放在网页head标签内 | Three key elements in webpage head section
电商运营关键指标 | E-commerce KPIs
GMV：总成交额(Gross Merchandise Volume)
SKU：库存量单位(Stock Keeping Unit)
AOV：客单价(Average Order Value)
LTV：用户生命周期价值(Life Time Value)
Bounce Rate：跳出率，用户未交互即离开的比例 | Percentage of visitors who leave without interaction
Walmart/Google推广实操指南 | Practical Guide for Walmart/Google Ads
1. 竞价广告设置：明确目标关键词和每日预算 | Ad Campaign Setup: Define target keywords and daily budget
2. 广告质量优化：提高CTR(点击率)和转化率 | Ad Quality Optimization: Improve CTR and conversion rate
3. 着陆页优化：确保与广告内容高度相关 | Landing Page Optimization: Maintain high relevance with ad content
4. 数据分析：定期查看GA(Google Analytics)数据 | Data Analysis: Regularly review Google Analytics data
5. A/B测试：对比不同广告版本的转化效果 | A/B Testing: Compare conversion rates of different ad versions
专业建议：使用GTM(Google Tag Manager)管理跟踪代码，通过CRM系统维护客户关系，持续优化UED(用户体验设计)提升转化。
Expert Tip: Use GTM for tracking code management, maintain customer relationships via CRM systems, and continuously optimize UED (User Experience Design) to boost conversions.
随着互联网发展，行业术语不断更新。TigerLittle作为新兴跨境供货平台，致力于帮助中小企业拓展海外市场，掌握这些专业术语是成功开展国际业务的基础。
As the internet evolves, industry terminology keeps updating. TigerLittle, an emerging cross-border supply platform, helps SMEs expand globally. Mastering these professional terms is fundamental for international business success.
