外贸公司如何高效获客？谷歌竞价推广与生鲜企业绩效管理全攻略

外贸公司如何高效获客？谷歌竞价推广与生鲜企业绩效管理全攻略

How to Find Customers for Foreign Trade Companies? Complete Guide to Google Ads and Fresh Food Enterprise Performance Management

"对人才进行管理的能力才是企业的核心竞争力。" —— 任正非

"The ability to manage talent is the core competitiveness of an enterprise." — Ren Zhengfei

这种核心竞争力不仅适用科技巨头华为，对外贸公司和生鲜配送企业来说同样至关重要。本文将为您揭示：

This core competitiveness applies not only to tech giants like Huawei, but is equally crucial for foreign trade companies and fresh food delivery businesses. This article will reveal:

01 外贸公司如何高效寻找客户？

01 How Can Foreign Trade Companies Efficiently Find Customers?

一、谷歌竞价推广(Google Ads)核心策略

1. Core Strategies for Google Ads Promotion

1. 精准关键词选择：使用Google Keyword Planner工具分析行业关键词

1. Precise keyword selection: Use Google Keyword Planner to analyze industry keywords

2. 优化落地页：确保广告链接到高度相关的产品/服务页面

2. Landing page optimization: Ensure ads link to highly relevant product/service pages

3. 地域定位：根据目标市场设置精准投放区域

3. Geo-targeting: Set precise delivery areas based on target markets

02 生鲜配送企业绩效管理方法

02 Performance Management Methods for Fresh Food Delivery Companies

一、主流绩效管理工具对比

1. Comparison of Mainstream Performance Management Tools

KPI（关键业绩指标法）：适合量化考核的岗位，如配送员、采购员

KPI: Suitable for quantifiable positions like delivery staff and purchasers

OKR（目标与关键成果法）：适合需要创新的部门，如市场、产品开发

OKR: Suitable for innovation-driven departments like marketing and product development

二、数字化绩效管理实施步骤

2. Digital Performance Management Implementation Steps

1. 选择适合的绩效管理软件（如理菜宝系统）

1. Select appropriate performance management software (e.g., Licai Bao system)

2. 设置自动化数据采集流程

2. Establish automated data collection processes

3. 定期生成可视化绩效报告

3. Generate visual performance reports regularly

专业提示： 关注【理菜宝公众号】，获取免费的绩效考核模板和谷歌广告优化指南！

Pro Tip: Follow [Licai Bao Official Account] to get free performance assessment templates and Google Ads optimization guide!