谷歌竞价广告设置全攻略：从开户到投放的完整指南
作为专业的Google Ads海外官方代理商，我们为品牌出海企业提供一站式广告开户代投服务。24小时客服微信：sunseo QQ：81427390（添加请注明来意）。凭借多年海外市场经验，我们已帮助众多行业客户成功拓展国际市场。
As a professional Google Ads overseas official agent, we provide one-stop advertising account opening and management services for brands going global. 24/7 customer service WeChat: sunseo QQ: 81427390 (please indicate your purpose when adding). With years of overseas market experience, we have helped many industry clients successfully expand into international markets.
一、Google广告类型选择 | Google Ad Types Selection
对于机械类产品等B2B企业，搜索广告系列是获取询盘最有效的渠道。展示广告、视频广告和发现广告可作为辅助推广渠道。预算有限时，建议优先投放搜索广告。
For B2B enterprises like machinery products, search ad campaigns are the most effective channel for obtaining inquiries. Display ads, video ads and discovery ads can serve as auxiliary promotion channels. When the budget is limited, it is recommended to prioritize search ads.
二、广告账户结构解析 | Ad Account Structure Analysis
Google Ads搜索广告的核心结构包含：
- 广告系列（Campaign）
- 广告组（Ad Group）
关键设置要素：
- 投放地理位置
- 语言设置
- 预算分配
- 出价策略
The core structure of Google Ads search ads includes:
- Campaign
- Ad Group
Key setup elements:
- Targeting locations
- Language settings
- Budget allocation
- Bidding strategy
三、高效搭建广告系列 | Efficient Campaign Setup
专业建议：提前制作Excel规划表，包含6大要素：
| 广告系列 | 广告组 | 关键词 | 产品网址 | 广告标题 | 广告描述 |
|---|
Professional suggestion: Prepare an Excel planning sheet in advance containing 6 key elements:
| Campaign | Ad Group | Keywords | Product URL | Ad Title | Ad Description |
|---|
四、分步设置指南 | Step-by-Step Setup Guide
1. 创建广告系列 | Create Campaign
步骤：
- 选择"搜索广告"类型
- 取消默认的展示广告网络选项
- 设置目标国家/地区（初期可选"所有国家和地区"）
- 设置目标语言（英语国家选English）
- 设置测试预算（建议30-50元/天）
- 选择"每次点击费用人工出价"
Steps:
- Select "Search Ads" type
- Deselect default display network option
- Set target countries/regions (initially can select "All countries and regions")
- Set target language (English for English-speaking countries)
- Set test budget (recommended 30-50 RMB/day)
- Select "Manual CPC bidding"
2. 创建广告组 | Create Ad Group
关键操作：
- 设置具有描述性的广告组名称
- 添加10-20个精准关键词
- 撰写3-5条差异化广告语
- 添加附加信息（如促销、联系方式等）
Key operations:
- Set descriptive ad group names
- Add 10-20 precise keywords
- Write 3-5 differentiated ad copies
- Add extensions (promotions, contact info, etc.)
五、专业服务优势 | Professional Service Advantages
选择专业代理商可获得：
- 官方开户绿色通道
- 行业关键词库支持
- 多语言广告文案优化
- 实时数据监控分析
- 账户健康度诊断
Choosing professional agents provides:
- Official account opening fast track
- Industry keyword database support
- Multilingual ad copy optimization
- Real-time data monitoring and analysis
- Account health diagnosis
立即咨询：微信 sunseo | QQ 81427390（添加请注明"谷歌广告咨询"）
Contact now: WeChat sunseo | QQ 81427390 (please indicate "Google Ads consultation")
