海外流量推广与竞价账户关键词优化策略
谷歌竞价推广费用怎么算？ How to calculate Google Ads costs?
在海外流量推广中，谷歌竞价推广(Google Ads)的费用计算通常基于点击付费(PPC)模式。主要费用因素包括：
In overseas traffic promotion, Google Ads costs are typically calculated based on a Pay-Per-Click (PPC) model. The main cost factors include:
- 关键词竞争程度 - Keyword competition level
- 行业平均点击价格 - Industry average CPC
- 广告质量得分 - Ad Quality Score
- 目标市场定位 - Target market positioning
百度推广账户的关键词是越多越好吗？ Are more keywords always better in Baidu PPC accounts?
许多SEM从业者在百度竞价投放时热衷于使用各种关键词挖掘工具拓展关键词，但关键词数量与推广效果并非正比关系。
Many SEM practitioners are keen to use various keyword research tools to expand keywords in Baidu PPC, but the number of keywords is not proportional to promotion effectiveness.
关键词数量≠推广效果 Keyword quantity ≠ Promotion results
需要思考三个核心问题：
Three core questions to consider:
- 关键词多就能确保点击量高吗？Do more keywords guarantee higher clicks?
- 这些关键词真的覆盖有效客户吗？Do these keywords really reach potential customers?
- 客户实际搜索这些关键词吗？Are customers actually searching these keywords?
数据驱动的关键词优化策略 Data-driven keyword optimization strategy
有效的SEM管理应该关注：
Effective SEM management should focus on:
- 有展现的关键词 Keywords with impressions
- 有点击的关键词 Keywords with clicks
- 有转化的核心关键词 Core keywords with conversions
根据二八定律，80%的转化通常来自20%的核心关键词。定期清理无效关键词可显著提高工作效率。
According to the 80/20 Rule, 80% of conversions usually come from 20% of core keywords. Regularly cleaning up ineffective keywords can significantly improve work efficiency.
行动建议： Action recommendations:
1. 分析账户数据，识别高转化关键词 Analyze account data to identify high-conversion keywords
2. 删除长期无展现/点击的关键词 Remove long-term non-performing keywords
3. 集中预算优化核心关键词 Focus budget on optimizing core keywords
