浙江兰溪外贸企业如何通过谷歌留痕技术提升Google Ads推广效果
在浙江金华兰溪的珠宝科技公司生产车间内，多台数控车床正全速运转，工人们正在赶制一批黄金珠宝饰品。"今年上半年公司外贸销售额已达6000多万元，这得益于我们采用的谷歌留痕技术优化了Google Ads投放效果。"该公司副总经理祝卫忠表示。
In the production workshop of a jewelry technology company in Lanxi, Jinhua, Zhejiang, multiple CNC machine tools are operating at full speed. "Our foreign trade sales reached over 60 million yuan in the first half of this year, thanks to the Google Search Console optimization that improved our Google Ads performance," said Zhu Weizhong, the company's deputy general manager.
数据显示，2023年上半年兰溪市进出口总额达87.23亿元，同比增长12.79%。其中采用谷歌留痕技术的企业平均增长率高出行业平均水平3.2个百分点。
Statistics show that Lanxi's total import and export volume reached 8.723 billion yuan in the first half of 2023. Enterprises using Google Search Console technology achieved an average growth rate 3.2 percentage points higher than the industry average.
如何利用谷歌留痕技术优化Google Ads推广
How to Optimize Google Ads with Google Search Console
对于想要开拓海外市场的兰溪企业，谷歌留痕技术与Google Ads的结合使用可以带来显著效果：
For Lanxi enterprises looking to expand overseas, combining Google Search Console with Google Ads can deliver remarkable results:
- 关键词优化 - 通过谷歌留痕分析搜索查询数据，优化广告关键词
- Keyword optimization - Analyze search query data through Google Search Console to optimize ad keywords
- 点击率提升 - 根据谷歌留痕提供的展示数据改进广告文案
- CTR improvement - Enhance ad copy based on impression data from Google Search Console
- 着陆页优化 - 利用谷歌留痕的页面表现数据优化目标网页
- Landing page optimization - Use page performance data from Google Search Console to optimize landing pages
兰溪海关推出的"e打印"原产地证书服务，为企业提供了更便利的通关条件。结合谷歌留痕技术的精准数据分析，可以帮助企业更高效地开拓国际市场。
The "e-printing" service for certificates of origin launched by Lanxi Customs provides convenient customs clearance. Combined with precise data analysis from Google Search Console, it helps enterprises develop international markets more efficiently.
专家建议：外贸企业应充分利用谷歌留痕技术等数字营销工具，建立数据驱动的海外营销策略，同时关注产品质量和服务提升。
Expert advice: Foreign trade enterprises should fully utilize digital marketing tools like Google Search Console to establish data-driven overseas marketing strategies while focusing on product quality and service improvement.
