为什么十年以上海外电商大企业都选择谷歌推广？2020全球消费者中国购物趋势分析
为什么十年以上海外电商大企业都选择谷歌推广？2020全球消费者中国购物趋势分析
Why Do Established Cross-border E-commerce Companies Choose Google Ads? 2020 Global Shopping Trends from China
2020年跨境电商逆势增长26.2% | Cross-border E-commerce Grew 26.2% Against Market Trends in 2020
尽管受COVID-19疫情影响，2020年上半年中国一般货物贸易出现负增长，但跨境电子商务却呈现爆发式增长：进出口总额增长26.2%，其中出口增长28.7%，进口增长24.4%（数据来源：第一财经联合天猫淘宝海外《2020跨境出口市场消费趋势报告》）。
Despite the negative impact of COVID-19 on general merchandise trade in the first half of 2020, China's cross-border e-commerce experienced explosive growth: total import and export volume increased by 26.2%, with exports up 28.7% and imports up 24.4% (Source: CBN & Tmall Global "2020 Cross-border Export Market Consumption Trends Report").
居家消费成为全球增长焦点 | Home Consumption Became Global Growth Focus
报告显示，与2019年相比：
- 厨房/炊具增长20% | Kitchen/Cookware: +20%
- 厨房电器增长5-10% | Kitchen Appliances: +5-10%
- 最受欢迎产品：面条机(+600%)、空气炸锅(+300%)、多功能料理机(+200%) | Top Products: Noodle Maker(+600%), Air Fryer(+300%), Multi-function Cooker(+200%)
这些产品在美国、新加坡和马来西亚市场表现尤为突出。此外，清洁消毒用品、收纳工具、健身器材等品类也呈现显著增长。
These products performed exceptionally well in the US, Singapore and Malaysian markets. Additionally, categories like cleaning/disinfection products, storage tools and fitness equipment also showed significant growth.
特色服装与玩具出口表现亮眼 | Outstanding Performance in Specialty Apparel & Toys
在服装领域：
- JK制服订单同比增长95%以上 | JK Uniform: +95% YoY
- 洛丽塔连衣裙在华侨社区最受欢迎 | Lolita Dresses most popular in overseas Chinese communities
玩具品类中，盲盒销量增长最快，IP种类丰富。美妆品类面部精华液成为海外华人新宠，面部美容仪器消费增速最为抢眼。
In toys, blind boxes showed fastest sales growth with diverse IP options. In beauty, facial serums became new favorites among overseas Chinese, with facial beauty devices showing most impressive growth.
为什么大企业选择谷歌推广？ | Why Do Large Enterprises Choose Google Ads?
十年以上海外电商经验的大企业选择谷歌推广的核心原因：
- 精准定位全球消费者：通过Google Ads可以精准触达不同国家的目标客户群 | Precise Global Targeting: Reach specific customer segments in different countries
- 高转化率：Google搜索广告转化率通常高于其他渠道 | High Conversion Rates: Google Search Ads typically outperform other channels
- 品牌建设：通过YouTube等Google系平台进行全方位品牌曝光 | Brand Building: Comprehensive exposure through YouTube and other Google platforms
随着跨境电商竞争加剧，成熟的海外电商企业越来越依赖Google Ads这一高效获客渠道，通过精准投放实现ROI最大化。
As cross-border e-commerce competition intensifies, established overseas e-commerce companies increasingly rely on Google Ads as an efficient customer acquisition channel to maximize ROI through precise targeting.
