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温州眼镜产业正在经历一场从代工到自主品牌的华丽转身。据温州日报报道,贴上外国品牌的温州眼镜售价可暴涨20倍,这促使行业必须走自主品牌发展之路。 Wenzhou's eyewear industry is undergoing a re

温州眼镜产业2020年目标:总产值180亿 打造全球眼镜制造基地

温州眼镜产业正在经历一场从代工到自主品牌的华丽转身。据温州日报报道,贴上外国品牌的温州眼镜售价可暴涨20倍,这促使行业必须走自主品牌发展之路。

Wenzhou's eyewear industry is undergoing a remarkable transformation from OEM to independent brands. According to Wenzhou Daily, eyewear products can see prices skyrocket 20-fold when rebranded with foreign labels, compelling the industry to develop its own brands.

目前,温州拥有眼镜企业721家,其中瓯海区集中了500多家。令人瞩目的是,全球十大顶级墨镜品牌中,有7个的供应商来自瓯海。随着深圳、厦门等地制造业成本上升,2017年大量外贸订单转向温州,使当地眼镜出口呈现井喷式增长。

Currently, Wenzhou has 721 eyewear enterprises, with over 500 concentrated in Ouhai District. Remarkably, suppliers from Ouhai manufacture for 7 of the world's top 10 premium sunglasses brands. As manufacturing costs rise in Shenzhen and Xiamen, massive orders shifted to Wenzhou in 2017, triggering explosive export growth.

智能化转型:通达光学的创新实践

Smart Transformation: Tongda Optics' Innovative Practices

作为行业领军企业,浙江通达光学积极推动智能化改造。该公司冠名"市长杯"工业设计大赛眼镜专场,挖掘设计人才,并将获奖作品投入生产。总经理周文表示:"我们有责任促进行业发展,推动瓯海眼镜品牌走向世界。"

As an industry leader, Zhejiang Tongda Optics actively promotes intelligent transformation. The company sponsored the "Mayor's Cup" Industrial Design Competition's eyewear category to discover design talents and put winning works into production. General Manager Zhou Wen stated: "We have the responsibility to drive industry development and bring Ouhai eyewear brands to the global stage."

2020年发展目标

Development Goals for 2020

根据《光学仪器及眼镜制造业改造提升实施方案(2018-2020)》,温州制定了雄心勃勃的目标:

According to the "Optical Instrument and Eyewear Manufacturing Industry Transformation and Upgrade Implementation Plan (2018-2020)", Wenzhou has set ambitious goals:

五大发展举措

Five Key Development Strategies

为实现这些目标,温州将实施五大战略:

  1. 强化自主创新,提升产业核心竞争力
  2. 完善配套设施,优化产业平台
  3. 突出智能制造,推进产业融合
  4. 实施品牌战略,塑造区域品牌
  5. 突出精准施策,培育优质企业

To achieve these goals, Wenzhou will implement five key strategies:

  1. Strengthen independent innovation to enhance core competitiveness
  2. Improve supporting facilities and optimize industrial platforms
  3. Emphasize smart manufacturing to promote industrial integration
  4. Implement brand strategies to shape regional brand image
  5. Focus on targeted policies to cultivate high-quality enterprises

随着这些措施的落实,温州眼镜产业有望在2020年实现质的飞跃,成为全球眼镜制造业的重要基地,让"温州制造"的眼镜品牌真正走向世界。

With these measures in place, Wenzhou's eyewear industry is expected to achieve qualitative leaps by 2020, becoming a significant global manufacturing base and truly bringing "Made in Wenzhou" eyewear brands to the world stage.

温州眼镜产业2020年目标:总产值180亿 打造全球眼镜制造基地