2024年中国宠物用品行业市场前景预测与机遇分析
随着宠物经济的蓬勃发展，中国宠物用品市场正迎来前所未有的增长机遇。根据中商产业研究院最新数据显示，2024年中国宠物用品市场规模预计将达到384亿元，智能宠物用品市场规模将突破70亿元。
With the booming pet economy, China's pet supplies market is ushering in unprecedented growth opportunities. According to the latest data from China Commercial Industry Research Institute, China's pet supplies market is expected to reach 38.4 billion yuan in 2024, and the smart pet supplies market will exceed 7 billion yuan.
一、行业定义与分类 | Industry Definition and Classification
宠物用品是指专门为宠物研发、生产和使用的产品，涵盖宠物的"穿、住、行、玩"等生活场景。主要类别包括：
Pet supplies refer to products specially developed, produced and used for pets, covering "clothing, housing, transportation and play" scenarios of pets. Main categories include:
- 出行用品/Travel supplies
- 洗护用品/Cleaning and care products
- 如厕用品/Toilet products
- 宠物服饰/Pet clothing
- 宠物玩具/Pet toys
二、市场现状分析 | Market Status Analysis
1. 市场规模持续增长 | Market size continues to grow
2022年市场规模达331亿元，预计2024年将达384亿元，年复合增长率约7.8%。
The market size reached 33.1 billion yuan in 2022 and is expected to reach 38.4 billion yuan in 2024, with a CAGR of about 7.8%.
2. 智能用品成为新增长点 | Smart products become new growth point
2022年智能宠物用品市场规模超49亿元，渗透率达56.4%，预计2024年将突破70亿元。
The smart pet supplies market exceeded 4.9 billion yuan in 2022, with a penetration rate of 56.4%, and is expected to exceed 7 billion yuan in 2024.
三、重点企业分析 | Key Enterprise Analysis
| 企业/Company | 主营业务/Main Business | 2023前三季度营收/Q1-Q3 2023 Revenue |
|---|---|---|
| 依依股份/Yiyi Co. | 宠物卫生护理用品/Pet hygiene products | 9.86亿元/986 million yuan |
| 源飞宠物/Yuanfei Pet | 宠物牵引用具/Pet leashes | 7.31亿元/731 million yuan |
| 天元宠物/Tianyuan Pet | 全品类宠物用品/Full-category pet supplies | 15.29亿元/1.529 billion yuan |
四、行业发展趋势 | Industry Development Trends
1. 宠物数量持续增长 | Continued growth in pet population
2022年中国宠物数量达1.92亿只，预计2023年将增至近2.0亿只。
China's pet population reached 192 million in 2022 and is expected to increase to nearly 200 million in 2023.
2. 消费升级趋势明显 | Obvious consumption upgrade trend
宠物主更倾向于购买专业、高品质产品，推动行业向高端化发展。
Pet owners prefer to buy professional and high-quality products, promoting the development of the industry towards high-end.
3. 电商渠道重要性提升 | Increased importance of e-commerce channels
线上销售已成为主要渠道，占比超过60%。
Online sales have become the main channel, accounting for more than 60%.
更多行业深度分析请参考中商产业研究院发布的《中国宠物用品行业市场现状及发展前景预测报告》。
For more in-depth industry analysis, please refer to the "China Pet Supplies Industry Market Status and Development Prospect Forecast Report" released by China Commercial Industry Research Institute.