鸿飞SEO推广策略：跨境网红营销SOP流程1.0完整指南
品牌出海利用红人营销基本是标配了，KOL + 社交媒体是绝对的带货神器。比如美国歌手蕾哈娜Rihanna的美妆品牌Fenty Beauty上市开卖后40天就达到了1亿美元，火遍全球美妆圈。
Brands going global basically regard influencer marketing as standard practice. KOLs + social media are absolutely powerful sales drivers. For example, American singer Rihanna's cosmetics brand Fenty Beauty reached $100 million in just 40 days after launch, taking the global beauty industry by storm.
例子和废话少说，其实大小红人都有用。之前几位大神已经在出海笔记分享过网红营销一些很落地的干货，无论是想自己找红人还是找Agency都很有必要了解下这里面的流程的，下面我大概总结了一个SOP1.0供大家快速上手：
Without further ado, both macro and micro influencers can be effective. Several experts have previously shared practical insights on influencer marketing in the "Going Global Notes". Whether you plan to find influencers yourself or work with an agency, it's essential to understand the process. Below I've summarized an SOP 1.0 for quick implementation:
网红营销SOP 1.0流程：
Influencer Marketing SOP 1.0 Process:
1. 确定营销目标（品牌曝光/产品推广/销售转化）
1. Define marketing objectives (brand awareness/product promotion/sales conversion)
2. 目标市场与受众分析
2. Target market and audience analysis
3. 红人筛选标准制定（粉丝量/互动率/内容调性）
3. Establish influencer selection criteria (follower count/engagement rate/content style)
4. 红人名单建立与初步接触
4. Create influencer list and initial outreach
5. 合作方案洽谈（内容形式/发布时间/报酬方式）
5. Negotiate collaboration details (content format/posting schedule/compensation)
6. 内容审核与优化
6. Content review and optimization
7. 发布与数据监测
7. Posting and performance monitoring
8. 效果评估与优化
8. Performance evaluation and optimization
以上是网红营销的SOP，做到以上部分基本60分没问题了，知道你们懒，最后再附上之前Anna老师分享的参考报价和流程图给大家：
The above is the influencer marketing SOP. Implementing these steps will get you to at least 60 points. Knowing you might want shortcuts, I'm attaching the reference pricing and flowchart previously shared by Teacher Anna:
参考报价范围：
Reference Pricing Range:
- 纳米红人（1k-10k粉丝）：$50-$500/帖
- Nano influencers (1k-10k followers): $50-$500/post
- 微型红人（10k-50k粉丝）：$500-$2,000/帖
- Micro influencers (10k-50k followers): $500-$2,000/post
- 中型红人（50k-500k粉丝）：$2,000-$10,000/帖
- Mid-tier influencers (50k-500k followers): $2,000-$10,000/post
- 大型红人（500k+粉丝）：$10,000+/帖
- Macro influencers (500k+ followers): $10,000+/post
更多网红营销的细节可以参考之前几位大神在出海笔记的分享（底部有超链接）。
For more details on influencer marketing, refer to previous expert shares in the "Going Global Notes" (hyperlinks at bottom).
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