精准的独立站优秀案例：为什么要选择谷歌推广？

精准的独立站优秀案例：为什么要选择谷歌推广？

Best Practices for Independent Websites: Why Choose Google Ads?

西安欧亚学院与谷歌西安体验中心签约，这背后有何秘密？

Xi'an Eurasia University Partners with Google Xi'an Experience Center - What's the Secret Behind It?

近日，西安欧亚学院与谷歌西安体验中心正式签约，成为谷歌西安体验中心“Google AdWords（关键词竞价广告）实践培训基地”。

Recently, Xi'an Eurasia University officially partnered with Google Xi'an Experience Center, becoming its "Google AdWords Practical Training Base."

在合作前期，该院物流贸易学院课程中心的教师通过调查问卷的形式，对西安近百家跨境进出口企业进行了调查分析，了解了本地跨境企业在国际营销过程中的痛点。例如，当被问到“在哪些方面做出改进会对出口有明显的积极影响”时，有 50%的企业选择愿意增加谷歌广告投放预算；当被问到“对谷歌推广、谷歌产品以及 Facebook（脸书）等 SNS（Social Networking Services，社交网络服务）营销是否感兴趣”时，大部分企业表示非常感兴趣，但缺乏相关人才。

Prior to the collaboration, faculty from the university's Logistics and Trade College conducted surveys with nearly 100 cross-border import/export enterprises in Xi'an to identify pain points in international marketing. For instance, when asked "Which improvements would significantly boost exports?", 50% of businesses expressed willingness to increase Google Ads budgets. Similarly, most companies showed strong interest in Google Ads, Google products, and SNS marketing (e.g., Facebook) but cited talent shortages as a key constraint.

在实地参观和深度沟通后，该院院长助理兼物流贸易学院院长赵军镜与西安易楚成牛网络科技有限公司总经理王冬青签署了跨境电商人才合作培养协议，同时谷歌西安体验中心授予物流贸易学院“谷歌 AdWords 实践培训基地”的称号。此次签约实现了多个“第一”：西北地区第一家签约谷歌西安体验中心的高校；第一家以谷歌 AdWords 知识为主进行系统培训的高校；第一家以 FACEBOOK 等主流跨境社交平台为主进行培训的高校；第一家为本土进出口企业批量提供跨境人才的高校。

After on-site visits and in-depth discussions, Zhao Junjing (Assistant Dean and Director of the Logistics and Trade College) and Wang Dongqing (General Manager of Xi'an Yichuchengniu Network Technology Co., Ltd.) signed a cross-border e-commerce talent development agreement. Google Xi'an Experience Center also designated the college as its "Google AdWords Practical Training Base." This partnership achieved several milestones: it's the first university in Northwest China to collaborate with Google Xi'an Experience Center, the first to offer systematic Google AdWords training, the first to focus on mainstream cross-border platforms like Facebook, and the first to supply local import/export businesses with trained professionals at scale.

在签约仪式上，赵军镜表示，欧亚学院的办学模式灵活，地方性、应用型的发展定位可为创新创业人才培养提供良好的平台，希望校企双方共同努力，培养更多与国际接轨的优秀人才，为产业发展作出更大贡献。Google Adwords 西安体验中心负责人王冬青表示，愿与校方共同努力，联合培养具有国际化视野、适应国际化市场发展需求的跨境电商人才队伍。

At the signing ceremony, Zhao Junjing emphasized Eurasia University's flexible education model and its regional, application-oriented approach to nurturing innovative talent. He expressed hope for joint efforts to cultivate globally competitive professionals who can contribute to industry growth. Wang Dongqing, Head of Google AdWords Xi'an Experience Center, pledged to collaborate with the university in developing a cross-border e-commerce talent pool with international perspectives and market adaptability.