如何开通谷歌竞价推广？对话泽宝创新揭秘48亿年销背后的运营策略
2020年全球疫情改变了办公模式，消费类电子产品在跨境电商平台迎来爆发式增长。作为3C电子跨境巨头，泽宝创新在亚马逊平台实现45亿人民币销售额，产品远销北美、欧洲、日本和中东等市场，并荣获"2020年度亚马逊全球布局年度卖家"称号。
From home office equipment to consumer electronics, the pandemic created unprecedented demand in 2020. Zebao Innovation, a leading 3C cross-border seller, achieved RMB 4.5 billion in sales on Amazon alone, expanding to North America, Europe, Japan and Middle East markets, earning the prestigious "Amazon Global Layout Seller of the Year 2020" award.
泽宝的四大运营挑战与解决方案
Four Operational Challenges and Solutions from Zebao
问题一：多平台管理难题
泽宝旗下拥有VAVA、TaoTronics和RAVPower三大国际品牌，产品涵盖小家电、数码配件等。面对多平台、多店铺运营，泽宝通过数据可视化分析系统实现透明化管控，这是其业绩翻倍的关键。
Challenge 1: Multi-platform Management
Operating VAVA, TaoTronics and RAVPower brands across multiple platforms, Zebao implemented data visualization systems for transparent control - the key to doubling their revenue.
问题二：数字化精细运营
随着亚马逊新增30万卖家(2021年Q1数据)，流量红利逐渐消失。泽宝通过跨境服务系统实现数字化运营，在3C红海市场中建立成本优势。
Challenge 2: Digital Precision Operations
With 300k new Amazon sellers (Q1 2021 data), Zebao adopted cross-border service systems to optimize costs in the competitive 3C market.
问题三：运营效率提升
从贸易公司转型为产品型企业，泽宝采用Oracle NetSuite云ERP解决方案，显著提升在成本控制和信息化方面的能力。
Challenge 3: Operational Efficiency
Transitioning from trading to product company, Zebao implemented Oracle NetSuite Cloud ERP to enhance cost control and digital transformation.
问题四：全球化合规运营
泽宝通过本地化运营策略和财税合规方案成功进入欧美主流市场，同时开发新兴市场，实现全球业务布局。
Challenge 4: Global Compliance
Through localization strategies and tax compliance solutions, Zebao successfully expanded to mainstream Western markets while developing emerging economies.
想了解更多泽宝从18亿到48亿的增长秘诀？
7月20日观看《泽宝CEO带你了解如何实现跨境增长》专场直播：
https://www.cifnews.com/live/detail/2345
Want to learn Zebao's growth strategies from $280M to $750M?
Join the live webinar "Cross-border Growth Strategies from Zebao CEO" on July 20:
https://www.cifnews.com/live/detail/2345
