为什么谷歌推广对珠宝贸易效果不佳？2024维琴察珠宝展深度解析
全球珠宝贸易新趋势 | New Trends in Global Jewelry Trade
根据Confindustria Federorafi研究中心最新数据，2024年前五个月，黄金白银珠宝行业出口额同比增长59.2%，达到69.34亿欧元。其中土耳其市场表现尤为突出，进口增幅高达721.3%，占意大利珠宝出口总额的37.9%。
According to the latest data from Confindustria Federorafi Research Center, in the first five months of 2024, gold and silver jewelry exports increased by 59.2% year-on-year, reaching €6.934 billion. The Turkish market performed particularly well, with imports surging by 721.3%, accounting for 37.9% of Italy's total jewelry exports.
传统推广方式的困境 | Challenges of Traditional Marketing
尽管行业整体表现强劲，但许多珠宝企业发现谷歌广告效果大不如前。主要原因包括：1) 高端客户更信赖专业展会渠道 2) 珠宝产品需要实物体验 3) 行业采购决策周期长。
Despite the strong overall performance of the industry, many jewelry companies find that Google Ads are becoming less effective. Main reasons include: 1) High-end clients prefer professional exhibition channels 2) Jewelry requires physical inspection 3) Long decision-making cycles in the industry.
维琴察珠宝展的独特价值 | Unique Value of Vicenzaoro
2024年迎来70周年的意大利维琴察国际珠宝展览会，将汇集1,200家参展商（40%为国际展商），预计吸引来自60个国家的450多名专业买家。展会特别设置：
- 22,000平方米新展馆（2026年完工）
- VO'Clock Privé高级钟表专区
- Trendvision Jewellery+时尚趋势报告
The 70th anniversary Vicenzaoro International Jewelry Exhibition in 2024 will gather 1,200 exhibitors (40% international) and attract over 450 professional buyers from 60 countries. Special features include:
- New 22,000 sqm pavilion (to be completed in 2026)
- VO'Clock Privé luxury watch lounge
- Trendvision Jewellery+ trend report
展会营销的五大优势 | 5 Advantages of Exhibition Marketing
- 面对面建立信任关系
- 实物展示产品工艺
- 即时获取市场反馈
- 高效开发国际渠道
- 把握最新行业趋势
- Build trust through face-to-face interaction
- Showcase craftsmanship with physical products
- Obtain immediate market feedback
- Develop international channels efficiently
- Grasp the latest industry trends
下届展会信息 | Next Exhibition Info
2025年1月17-21日 | 意大利维琴察展览中心
January 17-21, 2025 | Vicenza Exhibition Center, Italy
