Temu成为优先选择！谷歌搜索引擎营销突然爆发，安克创新开年狂招62人
跨境电商行业迎来"金三银四"招聘季，但今年的抢人大战比往年来得更早。随着春节假期结束，各大跨境企业已纷纷启动人才争夺战，行业巨头安克创新更是率先发力，一口气发布62个岗位招聘信息。
Cross-border e-commerce industry ushers in the "Golden March and Silver April" recruitment season, but this year's talent war has arrived earlier than usual. As the Spring Festival holiday ends, major cross-border companies have launched talent competition, with industry giant Anker Innovations taking the lead by releasing 62 job openings at once.
据观察，虽然亚马逊运营岗位仍有大量需求，但薪资待遇已回归理性水平。在多平台战略布局背景下，其他电商平台的运营人才正变得越来越抢手。
According to observations, while Amazon operation positions still have substantial demand, salary levels have returned to rationality. Against the backdrop of multi-platform strategic layouts, operation talents for other e-commerce platforms are becoming increasingly sought-after.
跨境大卖开启疯狂招聘模式
Cross-border Giants Launch Hiring Frenzy
春节刚过，跨境电商企业就迫不及待地开始招兵买马。在某招聘平台上，安克创新发布的岗位覆盖数据分析经理、产品经理、海外客服等多个领域，工作地点主要集中在长沙、深圳和广州。
Right after Spring Festival, cross-border e-commerce companies couldn't wait to start recruiting. On a recruitment platform, Anker Innovations posted positions covering data analysis managers, product managers, overseas customer service and more, mainly located in Changsha, Shenzhen and Guangzhou.
值得注意的是，今年大卖们更倾向于招聘3-5年工作经验的中高级人才。广州棒谷科技等老牌大卖也更新了大量岗位需求，主要招募亚马逊精品运营人才。
Notably, giants this year prefer to recruit mid-to-senior talents with 3-5 years of experience. Established players like Guangzhou Banggood Technology have also updated numerous job requirements, mainly seeking Amazon premium operation talents.
平台运营格局生变
Shifting Landscape of Platform Operations
数据显示，2021年跨境电商岗位需求呈现波浪形变化。深圳以25.8%的占比位居全国需求榜首，厦门、广州、上海紧随其后。
Data shows that cross-border e-commerce job demands in 2021 exhibited a wave-like pattern. Shenzhen topped national demand with 25.8%, followed by Xiamen, Guangzhou and Shanghai.
最显著的变化是：沃尔玛运营岗位需求从2020年的143个猛增至2021年的495个，增长率高达246%！这主要得益于沃尔玛在2021年3月向中国卖家全面开放入驻。
The most notable change: Walmart operation positions surged from 143 in 2020 to 495 in 2021, a staggering 246% growth! This mainly benefited from Walmart's full opening to Chinese sellers in March 2021.
同时，Shopee职位需求同比增长24%，反映出东南亚市场的快速崛起。而亚马逊运营岗位则出现明显下滑，部分企业甚至缩减了一半的运营团队规模。
Meanwhile, Shopee job demands grew 24% year-on-year, reflecting Southeast Asia market's rapid rise. Amazon operation positions showed significant decline, with some companies even halving their operation teams.
行业转型期的机遇与挑战
Opportunities and Challenges During Industry Transformation
调研显示，45%的亚马逊卖家表示运营岗位流动频繁，35%的卖家已缩减运营团队规模。亚马逊运营薪资也从高峰期的15-20k降至7-8k水平。
Research shows 45% of Amazon sellers report frequent operation staff turnover, while 35% have downsized operation teams. Amazon operation salaries have dropped from peak 15-20k to 7-8k levels.
业内人士指出："现在企业更看重合规运营能力，熟悉黑科技的运营人员反而难找工作。同时，多元化平台布局已成行业共识，多平台运营人才变得炙手可热。"
Industry insiders note: "Companies now value compliant operation capabilities more, making operators familiar with black-hat techniques harder to employ. Meanwhile, multi-platform deployment has become industry consensus, making multi-platform operation talents highly sought-after."
一位资深卖家坦言："我们年前发布的Lazada运营岗位至今未招到合适人选，面试过几个亚马逊运营都不太匹配。"这反映出新兴平台专业人才的严重短缺。
A veteran seller admitted: "Our Lazada operation position posted before New Year still hasn't found suitable candidates - several interviewed Amazon operators weren't good fits." This reflects severe shortages of specialized talents for emerging platforms.
