0差评社交媒体获客与谷歌竞价推广解析:eMAG平台东南欧本土化战略揭秘
0差评社交媒体获客与谷歌竞价推广解析:eMAG平台东南欧本土化战略揭秘
Zero-Complaint Social Media Customer Acquisition & Google Ads Explained: eMAG's Localization Strategy in Southeast Europe
在当前充满不确定性的宏观经济环境下,成本上涨、利润压缩、政策变动和激烈竞争让各方都在寻求突破。跨境电商平台eMAG率先拥抱变革,通过组建中国本土化团队为卖家打开东南欧市场大门。
In today's uncertain macroeconomic environment with rising costs, shrinking profits, policy changes and fierce competition, all parties are seeking breakthroughs. Cross-border e-commerce platform eMAG has taken the lead in embracing change by establishing a localized Chinese team to open doors to Southeast European markets for sellers.
为什么选择eMAG平台?
Why Choose eMAG Platform?
作为东南欧电商领导者,eMAG拥有1.2亿月活跃用户,2024年营收突破20亿欧元。该平台在罗马尼亚、匈牙利和保加利亚等快速增长市场占据主导地位。
As the e-commerce leader in Southeast Europe, eMAG boasts 120 million monthly active users and exceeded €2 billion in revenue in 2024. The platform dominates fast-growing markets like Romania, Hungary and Bulgaria.
中国团队的核心价值
Core Value of Chinese Team
eMAG中国团队成立9个月来已完成:
- 翻译上千份平台政策及文化资料
- 简化入驻流程(最快1个工作日内下店)
- 实时分享东南欧选品数据
- 争取专属平台福利政策
In 9 months since establishment, eMAG China team has:
- Translated thousands of platform policies and cultural documents
- Simplified onboarding (store setup within 1 business day)
- Shared real-time product selection data
- Secured exclusive platform benefits
卖家扶持计划亮点
Seller Support Program Highlights
四大核心优势:
- 快速下店:官方通道闪电入驻
- 高成功率:全流程1v1指导
- 轻松运营:专属经理1+3个月服务
- 多重福利:仓储优惠+免费翻译
Four Core Advantages:
- Fast store setup: Official lightning onboarding
- High success rate: 1v1 full-process guidance
- Easy operation: Dedicated manager for 1+3 months
- Multiple benefits: Warehouse discounts + free translation
数据显示,通过eMAG中国团队入驻的卖家首周出单率达80%,平均客单价超过90欧元。8月15日深圳招商大会将首次披露东南欧核心类目数据。
Data shows sellers through eMAG China team achieve 80% first-week order rate with average order value exceeding €90. The August 15 Shenzhen conference will reveal core Southeast European category data for the first time.
