外贸选品三做六不做原则：新手开店必读指南
外贸新人开店时，产品定位是成功的关键因素。根据多年外贸经验，我们总结出"三做六不做"的黄金法则，帮助您避开陷阱，选择优质产品。
When starting a foreign trade store, product positioning is the key to success. Based on years of experience, we've summarized the golden rule of "3 Dos & 6 Don'ts" to help you avoid pitfalls and select quality products.
六不做/Six Don'ts:
1. 不侵权：带品牌、商标或专利的产品一般不做，风险太高
1. No infringement: Avoid products with brands, trademarks or patents due to high risks
2. 不太大：长宽高相加超过1米的产品一般不做，物流成本过高
2. Not too large: Avoid products where the sum of length, width and height exceeds 1 meter due to high logistics costs
3. 不太重：重量(毛重)超过5公斤的产品一般不做(快递外贸)
3. Not too heavy: Avoid products over 5kg (gross weight) for express foreign trade
4. 不难运：食品、药品、易碎易燃品等一般不做
4. Easy to transport: Avoid food, medicine, fragile or flammable items
5. 不太大众：普通超市随手可买的产品一般不做
5. Not too common: Avoid products easily available in supermarkets
6. 不太便宜：售价(含运费)不到10美金的产品一般不做
6. Not too cheap: Avoid products priced under $10 (including shipping)
三做/Three Dos:
1. 可做：对比网上有价格优势、有一定利润空间的产品
1. Do: Products with price advantages and reasonable profit margins
2. 可做：能做到低库存或零库存、库存充足的产品
2. Do: Products that allow low/zero inventory with stable supply
3. 可做：质量过关、二次服务成本低的产品
3. Do: Quality products with low after-sales service costs
重要提示：利润空间计算应包括【商品采购价+物流成本+支付交易费用+后期服务费】>国外售价，并预留足够空间。
Important note: Profit calculation should include [purchase price + logistics + transaction fees + after-sales costs] > foreign selling price, with sufficient margin.
关注敦煌网官方服务号【dhgatehd】或实战外贸电商微信【worldwidetrade】获取更多外贸资讯。
Follow DHgate official account【dhgatehd】 or Practical Foreign Trade E-commerce WeChat【worldwidetrade】 for more information.
