如何成功入驻天猫国际？关键步骤和资料全解析

如何成功入驻天猫国际？关键步骤和资料全解析

How to Successfully Enter Tmall Global? Complete Guide to Key Steps and Required Documents

随着海外购需求的不断攀升，越来越多的消费者更倾向于直接在海外购平台上下单购物。这一趋势为众多卖家带来了新的机遇，他们纷纷将目光投向天猫国际。

With the increasing demand for overseas shopping, more and more consumers prefer to place orders directly on cross-border e-commerce platforms. This trend has brought new opportunities for sellers who are turning their attention to Tmall Global.

一、入驻前的准备资料 | Preparation Before Entry

1. 选择店铺类型
天猫国际的店铺类型主要包括品牌旗舰店、专卖店和专营店。

1. Choose Store Type
Tmall Global store types mainly include brand flagship stores, exclusive stores and specialty stores.

2. 确定品牌和类目
若品牌已在国内注册，需选择"中国大陆注册"并填写相关信息。

2. Determine Brand and Category
If the brand is registered in China, you need to select "Registered in Mainland China" and fill in relevant information.

二、入驻流程详解 | Detailed Entry Process

1. 提交入驻资料
此阶段需提前做好充分准备，确保资料齐全且准确无误。

1. Submit Entry Documents
At this stage, full preparation is required to ensure complete and accurate documents.

2. 等待审核
天猫官方将对商家提交的入驻资料进行品牌评估和资质审核。

2. Wait for Review
Tmall officials will conduct brand evaluation and qualification review of the submitted documents.

三、重要注意事项 | Important Notes

1. 资料真实性
提交的资料必须真实有效，不得弄虚作假。

1. Document Authenticity
Submitted documents must be true and valid, no falsification is allowed.

2. 遵守平台规则
在店铺运营过程中，需遵守天猫国际的规则和政策。

2. Comply with Platform Rules
During store operation, Tmall Global's rules and policies must be followed.

入驻天猫国际是众多卖家拓展海外市场的重要途径。通过了解入驻流程和准备资料，商家可以顺利入驻天猫国际。

Entering Tmall Global is an important way for many sellers to expand overseas markets. By understanding the entry process and preparing documents, merchants can successfully enter Tmall Global.