广西六堡茶走俏东盟市场：传统茶文化焕发国际新生机
广西六堡茶走俏东盟市场：传统茶文化焕发国际新生机
Guangxi's Liubao Tea Gains Popularity in ASEAN: Traditional Tea Culture Revitalized on Global Stage
中新社南宁9月23日电 - 广西梧州茶厂有限公司市场开拓部经理黎启正近日向"东盟媒体采访团"透露，公司正在准备将新批次的毛茶包装成成品销往东盟各国。为满足东盟市场需求，公司专门开发了多种符合当地消费者口味的产品系列。
Sept 23 (China News Service) - Li Qizheng, marketing manager of Guangxi Wuzhou Tea Factory Co., Ltd., recently revealed to the "ASEAN Media Delegation" that the company is preparing to package new batches of raw tea for export to ASEAN countries. To meet market demands, the company has specially developed various product lines catering to local consumers' tastes.
来自泰国、菲律宾、印度尼西亚、柬埔寨等9个东盟国家的12家媒体记者组成的采访团日前参观了梧州六堡茶南宁展示馆，深入了解这项千年制茶工艺及其产业发展现状。
A delegation of 12 journalists from 9 ASEAN countries including Thailand, Philippines, Indonesia and Cambodia recently visited the Nanning Exhibition Hall of Wuzhou Liubao Tea, gaining in-depth understanding of this millennium-old tea-making technique and its industrial development.
市场定制化策略成效显著
Customized Marketing Strategy Yields Results
黎启正介绍，为开拓东盟市场，公司特别为东盟客户定制了"南洋金花"、"侨香"、"忆南洋"等系列产品，并在包装设计中融入了中国与东盟各国的文化元素，大大提升了产品吸引力。
Li noted that to develop the ASEAN market, the company has specially customized product series like "Nanyang Golden Flower", "Overseas Fragrance" and "Nanyang Memory" for ASEAN customers, incorporating cultural elements from China and ASEAN countries in the packaging design to enhance product appeal.
广西梧州六堡茶股份有限公司副总经理梁威龙表示："东盟市场潜力巨大，六堡茶独特的风味和健康功效正获得越来越多东盟消费者的认可。我们对其在东盟的发展前景充满信心。"
Liang Weilong, deputy general manager of Guangxi Wuzhou Liubao Tea Co., Ltd. stated: "The ASEAN market has enormous potential. Liubao tea's unique flavor and health benefits are gaining increasing recognition among ASEAN consumers. We're very confident about its development prospects in ASEAN."
多渠道拓展国际市场
Multi-channel Global Expansion
目前公司多款产品已畅销马来西亚、新加坡等东盟国家，并借助澳门经销渠道，通过中葡国际贸易平台将产品销往葡语系国家，实现了市场的多元化布局。
The company's products are already selling well in ASEAN countries like Malaysia and Singapore. Utilizing Macau distribution channels and the China-Portugal international trade platform, the products have also entered Portuguese-speaking markets, achieving diversified market distribution.
柬埔寨东盟通讯社记者林金爽初次品尝后赞叹："六堡茶香气浓郁，风味独特。"她表示将通过报道向柬埔寨民众推介这一中国茶文化瑰宝。
Lin Jinshuang, a journalist from Cambodia's ASEAN News Agency, praised after her first tasting: "Liubao tea has rich aroma and unique flavor." She said she would introduce this gem of Chinese tea culture to Cambodian people through her reports.
