义乌市场外贸新人指南：谷歌竞价推广与外贸业务入门（一）
义乌市场外贸新人指南：谷歌竞价推广与外贸业务入门（一）
Yiwu Market Guide for Foreign Trade Beginners: Google Ads & Getting Started (Part 1)
01 如何选择合适的外贸公司
01 How to Choose the Right Foreign Trade Company
对于想做外贸的朋友，选择公司时建议考察以下关键点：
Key considerations when choosing a foreign trade company:
客户开发资源：公司提供哪些B2B平台（阿里国际站/中国制造网）？是否有独立谷歌网站？每月询盘量及分配情况？是否有海关数据/展会资源？
Customer acquisition resources: What B2B platforms (Alibaba Global/Made-in-China) are available? Does the company have a Google-optimized website? Monthly inquiry volume and distribution? Access to customs data/exhibition resources?
产品特性：成单周期和订单金额直接影响开发难度。货值低（几百-几千美金）的产品成交更快，客户更愿意承担测试风险。
Product characteristics: Order cycle and value directly impact development difficulty. Low-value products ($100s-$1000s) close faster as clients are more willing to take risks.
薪资结构：底薪反映公司格局，提成决定实际收入。建议了解老员工1-2年后的综合薪资水平，警惕夸大承诺。
Compensation structure: Base salary reflects company culture, while commission determines real income. Research average salaries after 1-2 years and beware of exaggerated promises.
工厂VS贸易公司：没有绝对优劣，核心看具体优势（价格/质量/认证/售后）。面试时直接询问："我们产品的核心优势是什么？"
Factory vs Trading Company: No absolute better choice. Focus on concrete advantages (price/quality/certifications/after-sales). Ask directly during interviews: "What are our product's core advantages?"
02 新人快速入门方法论
02 Quick-Start Guide for Beginners
第一步：建立产品知识体系
Step 1: Build Product Knowledge System
关键词拓展：通过阿里/谷歌工具生成关键词表，用图片搜索验证准确性。错误分类的关键词能暴露认知盲区。
Keyword research: Use Alibaba/Google tools to create keyword lists. Verify accuracy through image search. Misclassified keywords reveal knowledge gaps.
认证标准：明确产品认证（CE/美标/德标等），快速筛选目标客户。例如无CE认证则欧洲客户非目标群体。
Certifications: Identify product certifications (CE/ASTM/DIN etc.) to filter targets. Example: European clients requiring CE are non-targets if unavailable.
物流数据：记录包装尺寸/重量/运输方式。空运货值比＞1的产品需走海运，小订单难成交。
Logistics data: Document packaging size/weight/shipping methods. Products with air freight cost > product value require sea shipping - hard for small orders.
第二步：掌握平台运营基础
Step 2: Master Platform Operations
阿里国际站日常：
1. 产品发布/更新（避免关键词重复）
2. RFQ筛选（建立初级客户池）
3. 公海客户开发（捡漏优质客户）
4. 客群营销（自动化分类客户）
5. 访客营销（抢占有限营销名额）
Alibaba Daily Routine:
1. Product listing/updating (avoid keyword duplication)
2. RFQ screening (build initial client pool)
3. Public client mining (find quality leftovers)
4. Customer group marketing (auto-classified clients)
5. Visitor marketing (compete for limited slots)
（未完待续，下篇将深入讲解谷歌广告投放策略及客户谈判技巧）
(To be continued: Next part covers Google Ads strategies & negotiation techniques)
