亚马逊卖家必看：高退货率标签与库存新政双重冲击下的应对策略
亚马逊最新政策变动正在引发卖家群体的广泛关注。两大关键变化将直接影响卖家的运营策略和利润空间。
Amazon's latest policy changes are drawing widespread attention from sellers. Two key changes will directly impact sellers' operational strategies and profit margins.
高退货率标签政策
High Return Rate Label Policy
据多方消息，亚马逊正在测试为高退货率产品添加"Frequently Returned Items"标签。该标签将显示在Listing页面，可能对销量造成毁灭性影响。
According to multiple sources, Amazon is testing adding "Frequently Returned Items" labels to high return rate products. This label will appear on listing pages and could have devastating effects on sales.
标签判定标准包括：
Label criteria include:
- 退货率高于类目平均水平
- Return rate higher than category average
- 位于退货率最高的25%产品之列
- Among the top 25% of products with highest return rates
- 过去12个月配送量超过250件
- Over 250 units shipped in past 12 months
库存管理新政
New Inventory Management Policy
自3月1日起，亚马逊实施新的仓储容量管理制度：
Starting March 1st, Amazon implemented a new storage capacity management system:
- IPI考核从季度改为月度
- IPI assessment changed from quarterly to monthly
- 取消补货限制和季度仓储限制
- Removed replenishment limits and quarterly storage limits
- 根据IPI分数和销售表现分配仓储容量
- Storage capacity allocated based on IPI score and sales performance
对运营人员的影响：许多企业已将库存周转率纳入运营绩效考核指标，直接影响薪资待遇。
Impact on operations staff: Many companies have incorporated inventory turnover rate into performance evaluations, directly affecting compensation.
卖家应对策略
Seller Response Strategies
针对这些变化，卖家可采取以下措施：
In response to these changes, sellers can take the following measures:
- 优化产品质量和产品描述，降低退货率
- Optimize product quality and descriptions to reduce return rates
- 使用亚马逊的"签名确认"服务减少丢件争议
- Use Amazon's "Signature Confirmation" service to reduce lost package disputes
- 提高库存周转率，优化IPI分数
- Improve inventory turnover rate to optimize IPI score
- 考虑注册新店铺规避初期库容限制
- Consider registering new stores to avoid initial storage limits
这些政策变化将重塑亚马逊卖家的运营格局，及时调整策略的卖家将在竞争中占据优势。
These policy changes will reshape the operational landscape for Amazon sellers. Those who adjust their strategies promptly will gain a competitive advantage.
