网络文学迎来"加速时代":江苏样本展现行业转型与创新
中国网络文学发展进入新阶段 | Chinese online literature enters new development phase
根据中国社会科学院发布的《2021中国网络文学发展研究报告》,中国网络文学已从"小众创作"成长为具有世界影响力的文化现象。在过去一年中,网络文学呈现出明显的"转向信号":现实题材和科幻题材快速崛起,传统题材表现出精神内核蜕变的力量。
According to the 2021 China Online Literature Development Research Report released by the Chinese Academy of Social Sciences, Chinese online literature has grown from "niche creation" into a cultural phenomenon with global influence. In the past year, online literature has shown clear "turning signals": realistic themes and sci-fi themes are rising rapidly, while traditional themes demonstrate the transformative power of spiritual core.
江苏网络文学的创新实践 | Innovative practices in Jiangsu's online literature
作为网络文学重镇,江苏为行业转型提供了鲜活样本。连尚文学CEO刘伟表示:"随着用户群体拓展,特别是下沉市场和中老年用户增加,现实题材作品数量和质量都有显著提升。"
As a major hub of online literature, Jiangsu provides fresh samples for industry transformation. Liu Wei, CEO of Lianshang Literature, said: "With the expansion of user groups, especially in lower-tier markets and among middle-aged and elderly users, the quantity and quality of realistic theme works have improved significantly."
内容创新与题材多元化 | Content innovation and theme diversification
南京师范大学教授李玮观察到,2020年左右,玄幻、言情等类型文出现了变体、融合和创新浪潮。科幻元素成为男频网文转型重要动向,女频网文则步入"女频+"时代,元素更加丰富。
Professor Li Wei from Nanjing Normal University observed that around 2020, fantasy, romance and other genres saw waves of variation, integration and innovation. Sci-fi elements became an important trend in male-oriented online literature, while female-oriented works entered a "female+" era with richer elements.
网络文学出海新趋势 | New trends in online literature going global
AI翻译技术使翻译效率提升3600倍,成本降至1/100,为中国故事全球传播提供技术支撑。连尚文学参与投资的"推文科技"平台,已有7000多部作品实现48小时内全球分发。
AI translation technology has improved translation efficiency by 3600 times and reduced costs to 1/100, providing technical support for global dissemination of Chinese stories. The "Tuiwen Technology" platform, in which Lianshang Literature has invested, has distributed over 7,000 works globally within 48 hours.
IP开发与产业延伸 | IP development and industry extension
2021年网文IP改编剧占剧集热度榜TOP10中的8席。江苏网络作家积极探索广播剧、短视频、剧本杀等新形式,拓展网络文学的边界。
In 2021, dramas adapted from online literature IPs accounted for 8 out of the top 10 in popularity rankings. Jiangsu's online writers are actively exploring new forms such as radio dramas, short videos, and script-killing games to expand the boundaries of online literature.
未来展望 | Future prospects
江苏省网络作家协会主席跳舞表示:"网络文学和传统文学应该'和而不同'。未来网络文学的媒介载体或许会变化,但好看的故事将永远被渴望。"
Dancing, chairman of Jiangsu Online Writers Association, said: "Online literature and traditional literature should be 'harmonious but different'. The media carriers of online literature may change in the future, but good stories will always be desired."
