2023年1-8月中国服装出口数据分析：量增价跌趋势延续

2023年1-8月中国服装出口数据分析：量增价跌趋势延续

China's Apparel Export Analysis Jan-Aug 2023: Volume Up, Price Down Trend Continues

根据中国纺织品进出口商会最新数据，2023年1-8月我国服装(含衣着附件)累计出口1048.5亿美元，同比微降0.8%。8月单月出口157.3亿美元，同比下降2%，但较7月降幅收窄1.6个百分点。

According to the latest data from China Chamber of Commerce for Import & Export of Textiles, China's apparel exports (including clothing accessories) totaled $104.85 billion from January to August 2023, a slight decrease of 0.8% year-on-year. In August alone, exports reached $15.73 billion, down 2% YoY, but the decline narrowed by 1.6 percentage points compared to July.

出口呈现"量增价跌"特征 | Exports Show "Volume Up, Price Down" Trend

1-8月数据显示：
• 针织服装出口479亿美元(+3.1%)，数量增12.5%，单价降8.3%
• 梭织服装出口433亿美元(-4.8%)，数量增12.7%，单价降15.5%
• 8月单月价格跌幅扩大：针织/梭织服装单价分别下跌11.2%和18.1%

Key findings from Jan-Aug data:
• Knitted apparel exports: $47.9 billion (+3.1%), volume up 12.5%, unit price down 8.3%
• Woven apparel exports: $43.3 billion (-4.8%), volume up 12.7%, unit price down 15.5%
• Price drops widened in August: unit prices for knitted/woven apparel fell 11.2% and 18.1% respectively

区域市场表现分化 | Regional Market Performance Diverges

主要市场情况：
• 美国：235.7亿美元(+4.1%)
• 欧盟：188.6亿美元(+1%)
• 日本：75.2亿美元(-8.4%)
• 中亚五国：85.2亿美元(+2.4%，增速放缓)
• 东盟：99.7亿美元(+0.5%)

Major market performance:
• USA: $23.57 billion (+4.1%)
• EU: $18.86 billion (+1%)
• Japan: $7.52 billion (-8.4%)
• Central Asia: $8.52 billion (+2.4%, growth slowing)
• ASEAN: $9.97 billion (+0.5%)

产品结构变化明显 | Significant Changes in Product Mix

针织T恤衫出口大幅增长29%（主要受哈萨克斯坦市场拉动，对哈出口激增572%），衬衫、内衣等品类保持增长，而外套类产品出口明显下滑。

Knitted T-shirt exports surged 29% (mainly driven by Kazakhstan market, exports to Kazakhstan skyrocketed 572%), while shirts and underwear maintained growth, outerwear exports declined significantly.

四季度展望 | Q4 Outlook

尽管面临全球经济增速放缓等挑战，但在年底消费旺季和部分订单回流等因素作用下，预计中国服装出口仍将保持韧性。跨境电商等新业态和中亚等新兴市场将继续发挥拉动作用。

Despite challenges like global economic slowdown, China's apparel exports are expected to remain resilient in Q4, supported by year-end shopping seasons and order relocations. Cross-border e-commerce and emerging markets will continue to play important roles.

外贸推广建议：
1. 针对价格敏感型市场优化产品组合
2. 加强跨境电商渠道建设
3. 关注中亚等新兴市场机会
4. 通过谷歌广告精准定位采购商

Export promotion suggestions:
1. Optimize product mix for price-sensitive markets
2. Strengthen cross-border e-commerce channels
3. Focus on emerging market opportunities like Central Asia
4. Use Google Ads to precisely target buyers