安庆专业SEO推广公司：谷歌竞价开户与Bing广告2023投放全攻略
为什么Bing广告值得独立站卖家关注？ | Why Bing Ads Matter for Independent Sellers?
与谷歌相比，Bing在国内推广布局中常被忽视。但随着微软整合ChatGPT技术的新版Bing搜索引擎发布，这个平台正迎来重大机遇。虽然Bing能否逆袭尚待观察，但对独立站卖家而言，这绝对是个不可错过的引流渠道。
Compared to Google, Bing is often overlooked in domestic promotion strategies. However, with Microsoft's launch of the new ChatGPT-powered Bing search engine, this platform is presenting significant opportunities. While Bing's potential comeback remains to be seen, it's undoubtedly a traffic channel that independent sellers shouldn't miss.
Bing广告的四大核心优势 | Four Core Advantages of Bing Ads
- 可观流量：6.89亿搜索用户，月均145亿次搜索量
- Substantial Traffic: 689 million search users, 14.5 billion monthly searches
- 高净值用户：近50%本科以上学历，1/3家庭年收入超10万美元
- High-Value Users: Nearly 50% with bachelor's degrees, 1/3 with household incomes over $100k
- 美国市场强势：38.1%美国市场份额，4900万独家用户
- Strong US Presence: 38.1% US market share, 49 million exclusive users
- 成本优势：广告成本显著低于谷歌
- Cost Advantage: Significantly lower ad costs than Google
我们的竞争优势 | Our Competitive Edge
相比国际知名建站平台，我们提供零佣金模式和免费模板插件，仅收取建站年费，帮助卖家大幅降低运营成本。
Compared to international website builders, we offer zero commission and free templates/plugins, charging only annual fees to significantly reduce sellers' operational costs.
三大高效广告类型 | Three High-Effect Ad Formats
- 搜索广告：关键词触发，排名取决于出价和质量得分
Search Ads: Keyword-triggered, ranking based on bid and quality score - 购物广告：类似Google Shopping但审核更宽松（需注意30天feed更新周期）
Shopping Ads: Similar to Google Shopping but with easier approval (note 30-day feed update cycle) - 受众广告：精准定位不同用户群体，激发购买欲望
Audience Ads: Precise targeting to different user groups to stimulate purchases
投放建议：建议先小规模测试再重点投放，将Bing作为谷歌广告的补充渠道，把握竞争较小的流量红利。
Recommendation: Start with small-scale testing before major campaigns. Use Bing as a supplement to Google Ads to capitalize on less competitive traffic opportunities.
