谷歌与网易深化合作 数字人才培养计划再升级
封面新闻记者 付文超
在数字时代，数字化技能已成为影响年轻人就业的关键因素之一。 强化数字化专业知识、提升职业技能，成为众多职场人士的当务之急。谷歌与经济学人联合发布的白皮书《弥合职业技能差距：助推数字化与经济发展转型》的调研显示，希望提升数字化技能的员工占比达 62%。
In the digital age, digital skills have become one of the key factors affecting young people's employment. Strengthening digital expertise and improving vocational skills have become urgent priorities for many professionals. According to a white paper jointly released by Google and The Economist titled "Bridging the Skills Gap: Driving Digital and Economic Transformation," 62% of employees expressed a desire to enhance their digital skills.
针对数字经济发展趋势和职场需求热点，6月29日，谷歌携手网易有道中国大学MOOC及智联招聘联合推出的线上培训和求职项目"谷歌数字人才培养计划"已连续第三年进行全面升级。在数字营销广告课程的基础上，2023年新增谷歌开发技术方向的培训课程，带领学生群体、高校师资与新职场人共同突破进阶，更好地应对数字时代的转型。
In response to digital economic trends and workplace demands, on June 29th, Google partnered with NetEase Youdao's Chinese University MOOC and Zhaopin to launch the upgraded "Google Digital Talent Program" for the third consecutive year. Building upon digital marketing and advertising courses, the 2023 edition introduces new training courses in Google development technologies, helping students, university faculty, and new professionals advance their skills to better adapt to digital transformation.
记者了解到，2023年《谷歌官方出品：海外数字营销系列课程》新增第五章"谷歌智能化广告解决方案"，课程内容包括效果最大化广告系列、隐私保护的衡量解决方案以及App Campaign大解密。该课程设置紧跟时下趋势，帮助学员快速了解自动化广告原理，手把手梳理掌握投放过程，并搭配进阶直播培训，助力学员获得更多实操经验，快速上手。
The reporter learned that the 2023 "Google Official: Overseas Digital Marketing Series" has added a new fifth chapter on "Google Intelligent Advertising Solutions," covering Performance Max campaigns, privacy-preserving measurement solutions, and in-depth analysis of App Campaigns. The curriculum keeps pace with current trends, helping students quickly grasp automated advertising principles, master campaign processes step-by-step, and gain hands-on experience through advanced live training sessions.
同时，全新升级的"谷歌数字人才培养计划"增设了数字开发应用课程，学习者可自主探索谷歌开发产品的海量课程。这些课程不仅包含扎实的开发基础知识，还有实践性超强的Codelabs。
Meanwhile, the newly upgraded "Google Digital Talent Program" has added digital development application courses, allowing learners to independently explore Google's extensive developer product curriculum. These courses include not only solid foundational knowledge but also highly practical Codelabs.
为积极响应教育部供需就业育人项目，2023"谷歌数字人才培养计划"还将深入高校举办师资培训，将数字营销与开发知识带入日常教学课堂，为数字人才培养提供成长的土壤。
In active response to the Ministry of Education's supply-demand employment education initiative, the 2023 "Google Digital Talent Program" will also conduct faculty training in universities, bringing digital marketing and development knowledge into regular classrooms to cultivate digital talent.
此外，相关负责人表示，"谷歌数字人才培养计划"通过与网易有道等教育科技企业的紧密合作，致力于培养适应技术与社会发展的数字技能人才，推动中国企业数字化升级，同时为数字营销和开发应用类人才提供更多对口的就业机会，实现企业需求与人才培养的双赢，为数字化发展提供有力支撑。
Furthermore, relevant officials stated that through close collaboration with educational technology companies like NetEase Youdao, the "Google Digital Talent Program" aims to cultivate digital-skilled professionals who can adapt to technological and social development, promote digital transformation for Chinese enterprises, and provide more targeted job opportunities for digital marketing and development talents, achieving a win-win situation for both corporate needs and talent development while strongly supporting digital progress.
