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27万亚马逊卖家转型独立站：SHOPLINE跨境生态布局全解析

记者｜覃毅 编辑｜夏崇 (Reporter: Qin Yi, Editor: Xia Chong)

今年4月起，亚马逊"封号风波"令数万家中国跨境大卖遭受重创。布局独立站，成为众多亚马逊卖家的选择之一。

Since April this year, Amazon's "account suspension wave" has severely impacted tens of thousands of Chinese cross-border sellers. Establishing independent stores has become a strategic choice for many Amazon merchants.

独立站成为行业新标配

Independent Stores Become Industry Standard

去年至今，独立站SaaS服务商Shopify全面爆发。2020年，其年度收入同比增长86%，GMV同比增长96%，达到1200亿美元。据今年Q3财报，Shopify净利润达11.48亿美元，同比暴涨501%。同期，亚马逊净利润同比大幅下降了50%。

Since last year, Shopify has experienced explosive growth. In 2020, its revenue grew 86% YoY with GMV increasing 96% to $120 billion. Q3 2021 reports show Shopify's net profit skyrocketed 501% to $1.148 billion, while Amazon's net profit declined 50% during the same period.

"如果说2020年是中国跨境出口电商独立站的元年，那么2021年，独立站已经成为所有卖家的标配。"SHOPLINE总经理乔冠元表示。

"If 2020 marked the birth year of China's cross-border independent stores, then 2021 has seen them become essential for all sellers," stated Qiao Guanyuan, General Manager of SHOPLINE.

SHOPLINE的市场差异化战略

SHOPLINE's Market Differentiation Strategy

SHOPLINE为中国内地卖家提供更具竞争力的成本结构：Shopify收取2%销售额佣金，而SHOPLINE年付方案仅收取0.3%。此外，新商家可享受7天免费试用，包含免费域名、模板和全套培训服务。

SHOPLINE offers mainland sellers superior cost efficiency: while Shopify charges 2% transaction fees, SHOPLINE's annual plan requires only 0.3%. New merchants also benefit from 7-day free trials including free domains, templates and complete training packages.

全链路生态赋能卖家

End-to-End Ecosystem Empowerment

目前SHOPLINE已构建覆盖建站、选品、供应链、流量、支付、物流的完整生态链。乔冠元透露："我们将持续扩展全球市场，既帮助本地商家深耕本土市场，也助力他们开拓跨境业务。"

SHOPLINE has established a complete ecosystem covering store setup, product selection, supply chain, traffic, payment and logistics. "We'll continue global expansion, empowering both local market development and cross-border growth," revealed Qiao Guanyuan.

作为2013年创立于香港的SaaS平台，SHOPLINE正以亚洲为基点，打造比肩Shopify的跨境商业基础设施。

Founded in Hong Kong in 2013, SHOPLINE is building cross-border infrastructure rivaling Shopify, with Asia as its strategic base.