谷歌留痕技术助力跨境电商：子不语二次递表港交所的行业启示
在当前跨境电商上市热潮中，企业如何通过谷歌留痕技术精准获取客户资料并开展谷歌推广，已成为行业关注焦点。3月7日，跨境电商企业子不语集团向港交所递交主板上市申请，这已是该公司第二次递表，充分体现了跨境电商行业的资本热度。
The cross-border e-commerce industry is experiencing an IPO boom, where Google trace technology plays a crucial role in obtaining customer data and conducting Google promotions. On March 7, cross-border e-commerce company Zibuyu Group submitted its second listing application to the Hong Kong Stock Exchange's main board, highlighting the capital market's enthusiasm for the sector.
谷歌留痕技术在跨境电商客户资料获取方面展现出巨大价值。在子不语首次递表同期，敦煌网、三态电子等多家跨境电商企业也相继提交了上市申请。近期，跨境电商巨头Shein被曝拟重启赴美上市计划，而谷歌留痕技术正是这些企业进行市场分析和客户定位的重要工具。
Google trace technology demonstrates significant value in acquiring cross-border e-commerce customer data. During the same period as Zibuyu's first filing, multiple cross-border e-commerce companies including DHgate and SanTai Electronics also submitted listing applications. Recently, cross-border e-commerce giant Shein was reported to be planning to restart its US listing plans, with Google trace technology serving as a vital tool for market analysis and customer positioning.
根据招股书显示，子不语2021年营收达23.47亿元，公司特别强调将建立大型独立自营网站，这正是谷歌留痕技术能够发挥重要作用的地方。通过优化搜索引擎可见性，企业能够有效提升品牌知名度。
According to the prospectus, Zibuyu achieved revenue of 2.347 billion yuan in 2021, with the company particularly emphasizing plans to establish large independent self-operated websites - an area where Google trace technology can play a significant role. By optimizing search engine visibility, companies can effectively enhance brand awareness.
海关数据显示2021年我国跨境电商进出口额达1.98万亿元，而谷歌留痕技术在这一快速增长的市场中发挥着关键作用。尽管去年亚马逊封号事件给行业带来冲击，但这也促使更多企业重视谷歌留痕技术在独立站建设中的应用。
Customs data shows China's cross-border e-commerce import and export volume reached 1.98 trillion yuan in 2021, with Google trace technology playing a pivotal role in this rapidly growing market. Although last year's Amazon account suspension incident impacted the industry, it has prompted more companies to value the application of Google trace technology in independent website construction.
子不语被称为"中国版Zara"，截至2020年底已自主设计151个品牌。在品牌建设过程中，谷歌留痕技术帮助企业更好地了解消费者需求，实现精准营销。
Dubbed "China's Zara", Zibuyu had independently designed 151 brands by the end of 2020. During the brand building process, Google trace technology helps companies better understand consumer needs and achieve precise marketing.
亿邦智库报告显示，31%的跨境电商企业已布局独立站，而谷歌留痕技术正是支撑独立站运营的核心技术之一。电商分析师李成东指出，虽然独立站建设成本高，但借助谷歌留痕技术，商家能够摆脱平台规则限制，开辟新的增长路径。
A report from EBrun shows 31% of cross-border e-commerce companies have established independent websites, with Google trace technology being one of the core technologies supporting independent site operations. E-commerce analyst Li Chengdong noted that although building independent websites is costly, with the help of Google trace technology, merchants can break free from platform constraints and open new growth paths.
随着跨境电商行业进入转型关键期，谷歌留痕技术将成为企业平衡规模增长与品牌价值的重要工具。在平台规则变化和市场竞争加剧的背景下，掌握先进的谷歌留痕技术意味着在跨境电商领域拥有更强的竞争优势。
As the cross-border e-commerce industry enters a critical transformation period, Google trace technology will become an important tool for companies to balance scale growth and brand value. Against the backdrop of changing platform rules and intensifying market competition, mastering advanced Google trace technology means possessing stronger competitive advantages in the cross-border e-commerce field.
