为什么谷歌推广需要独立建站？2022速卖通开店全流程指南
在当今数字营销时代，独立网站建设已成为跨境电商成功的关键因素。本文将详细解析为什么谷歌推广需要独立建站，并附上2022年最新速卖通开店全流程指南。
In today's digital marketing era, building independent websites has become a crucial factor for cross-border e-commerce success. This article will analyze why Google Ads requires independent websites and provide a complete 2022 AliExpress store setup guide.
一、为什么谷歌推广需要独立建站？
1. Why Does Google Ads Require Independent Websites?
1. 品牌可信度提升：独立网站能建立专业品牌形象，提高转化率
2. 数据完全掌控：可以收集完整的用户行为数据，优化营销策略
3. SEO优化空间：独立网站更利于搜索引擎优化，获得自然流量
4. 规避平台风险：避免第三方平台政策变动带来的经营风险
1. Enhanced Brand Credibility: Independent websites establish professional brand image and improve conversion rates
2. Complete Data Control: Collect comprehensive user behavior data to optimize marketing strategies
3. SEO Optimization Potential: Independent websites are more conducive to search engine optimization for organic traffic
4. Platform Risk Avoidance: Prevent operational risks caused by third-party platform policy changes
二、2022速卖通开店全流程
2. Complete 2022 AliExpress Store Setup Process
全球速卖通(AliExpress)是阿里巴巴旗下全球跨境电商平台，覆盖230多个国家。以下是开店详细步骤：
AliExpress is Alibaba Group's global cross-border e-commerce platform covering over 230 countries. Below is the detailed store setup process:
1. 入驻准备
1. Preparation
• 所需材料：企业邮箱+手机+企业支付宝
• 费用：保证金1-5万人民币，佣金5%-8%
• Required materials: Corporate email + phone + corporate Alipay
• Fees: 10,000-50,000 RMB deposit, 5%-8% commission
2. 注册流程
2. Registration Process
• 访问官方入驻链接：速卖通入驻
• 注意：邮箱不能包含aliexpress、taobao等关键词
• 选择结算货币（人民币或美元）
• Visit official registration link: AliExpress Registration
• Note: Email cannot contain keywords like aliexpress or taobao
• Choose settlement currency (RMB or USD)
3. 商标与店铺设置
3. Trademark & Store Setup
• 新商标需提交注册证或受理通知书
• 选择经营大类并冻结保证金
• 设置店铺名称和二级域名（不可更改）
• New trademarks require registration certificates or acceptance notices
• Select business category and freeze deposit
• Set store name and secondary domain (unchangeable)
温馨提示：开店成功后，请立即进行店铺装修、物流模板设置和商品发布。
Reminder: After successful store setup, immediately proceed with store decoration, logistics template setup and product listing.