探索西店手电筒的出海之路：从传统制造到全球化品牌
在浙江省宁波市宁海县北部的西店镇，有一个被称为"光电小镇"的特色产业聚集区。这里是目前国内最大的手电筒生产基地之一，全镇拥有900余家相关企业，年产值达80亿元，产品畅销全球50多个国家和地区。
In Xidian Town, Ninghai County, Ningbo City, Zhejiang Province, there is a special industrial cluster known as the "Optoelectronic Town". It's currently one of China's largest flashlight production bases, with over 900 related enterprises generating an annual output value of 8 billion yuan, exporting to more than 50 countries and regions worldwide.
市场需求激发产业新动能 | Market Demand Drives Industrial Innovation
随着户外活动的流行和特殊应用场景的需求增长，西店镇的手电筒企业开发出了具有变焦、移动电源、驱蚊等多功能产品。宁海县黑森林电子科技有限公司电商部经理周怡云表示："户外装备需求的快速增长为我们带来了新的发展机遇。"
With the popularity of outdoor activities and demand from special application scenarios, Xidian's flashlight companies have developed multifunctional products with zoom, power bank, and mosquito repellent features. Zhou Yiyun, e-commerce manager of Ninghai Black Forest Electronics Technology Co., Ltd., said: "The rapid growth in demand for outdoor equipment has brought us new development opportunities."
技术创新引领行业转型 | Technological Innovation Leads Industry Transformation
宁波协生照明工业有限公司总经理洪永强介绍："我们从劳动密集型转向技术集约型，产品从卤素灯泡塑料手电筒升级为高亮度LED铝合金手电筒。"国家级高新技术企业宁波智鼎电器有限公司在6年内将年产值从5000万元提升至3亿元以上。
Hong Yongqiang, general manager of Ningbo Xiesheng Lighting Industry Co., Ltd., said: "We've transformed from labor-intensive to technology-intensive, upgrading products from halogen bulb plastic flashlights to high-brightness LED aluminum alloy flashlights." National high-tech enterprise Ningbo Zhiding Electric Co., Ltd. increased its annual output value from 50 million to over 300 million yuan within six years.
从卖产品到卖服务 | From Selling Products to Providing Services
2000年，西店镇企业包机参加广交会的创举打开了国际市场。如今，在"一带一路"倡议下，西店手电筒产业外向度达60%以上。协生公司为中东市场开发了太阳能手电筒，并为迪拜客户提供定制化服务，个性化定制产品已占公司业务的50%。
In 2000, Xidian enterprises chartered a plane to attend the Canton Fair, opening international markets. Today, under the Belt and Road Initiative, Xidian's flashlight industry has achieved over 60% export orientation. Xiesheng Company developed solar flashlights for the Middle East market and provides customized services for Dubai clients, with personalized products accounting for 50% of its business.
西店镇商会负责人邬双海表示："我们的产业已迈向中高端、规模化、精细化发展，在全球市场占据重要份额。"洪永强正准备前往柬埔寨拓展东南亚市场，将西店的手电筒产品和服务推向更多国家。
Wu Shuanghai, head of Xidian Town Chamber of Commerce, said: "Our industry has moved towards medium-high end, large-scale, and refined development, occupying an important share in the global market." Hong Yongqiang is preparing to expand into the Southeast Asian market in Cambodia, bringing Xidian's flashlight products and services to more countries.
