全球社交媒体使用趋势与SEO营销策略分析
全球社交媒体使用趋势与SEO营销策略分析
Global Social Media Trends and SEO Marketing Strategy Analysis
图片来源：图虫创意
在过去20年间，社交媒体不断发展演变，从一家独大发展成百家争鸣的局面。根据《2021年全球数字化概览报告》数据（2021年1月发布），全球约有42亿人（53%）使用社交媒体。
Over the past two decades, social media has evolved from a monopoly to a diversified landscape. According to the "2021 Global Digital Overview Report" (released in January 2021), approximately 4.2 billion people (53%) worldwide use social media.
席卷全球的新冠疫情也深刻地改变了人们的消费习惯，社交媒体成为更受欢迎的沟通交流渠道和更热门的购物探索目的地。
The global COVID-19 pandemic has profoundly changed consumer habits, making social media a more popular communication channel and shopping exploration destination.
对于出海品牌来说，了解不同国家的热门社媒平台，把握海外用户的使用习惯，掌握各个社交媒体平台用户的真实状况、使用原因等细节，才能制定出适合品牌的社交媒体营销策略，以增长受众和改进推广措施。
For global brands, understanding popular social media platforms in different countries, grasping overseas users' habits, and mastering details about platform users' actual conditions and usage reasons are essential for developing suitable social media marketing strategies to grow audiences and improve promotions.
全球社交媒体使用情况
Global Social Media Usage
截至2021年，菲律宾成为全球社媒使用率最高的国家之一，其国民每日互联网使用时长高达11小时，比全球平均水平（2小时25分钟）高出60%。
As of 2021, the Philippines has become one of the countries with the highest social media usage rates globally, with citizens spending up to 11 hours daily on the internet - 60% higher than the global average (2 hours 25 minutes).
亚洲市场特点：
Asian Market Characteristics:
- 印度尼西亚：3小时14分钟，全球排名第9
- Indonesia: 3 hours 14 minutes, ranked 9th globally
- 马来西亚：3小时1分钟，全球排名第13
- Malaysia: 3 hours 1 minute, ranked 13th globally
热门社交媒体平台分布
Popular Social Media Platform Distribution
在使用社交媒体时长较高的10个国家中，受欢迎的社交媒体如下：
Among the top 10 countries with the highest social media usage time, the popular platforms are:
美国和加拿大的社媒使用情况
Social Media Usage in US and Canada
美国的日均社媒使用时长为2小时7分钟，世界排名第25。邻国加拿大排在第38位，时长1小时46分钟。
The US averages 2 hours 7 minutes daily social media usage, ranking 25th globally. Neighboring Canada ranks 38th with 1 hour 46 minutes.
EMEA地区社交媒体使用情况
Social Media Usage in EMEA Region
在EMEA地区，肯尼亚的日均社媒使用时长极高，为3小时42分钟，位居全球第4。
In the EMEA region, Kenya has extremely high daily social media usage at 3 hours 42 minutes, ranking 4th globally.
社交媒体的用途
Social Media Usage Purposes
人们使用社媒的五大原因：
Top 5 reasons people use social media:
- 了解最新的时事新闻
- Stay updated with current news
- 浏览娱乐性和趣味性内容
- Browse entertaining and interesting content
SEO营销启示：YouTube的用户数量不可小觑，在该平台上的活跃亮相或能为店铺带来不少流量。
SEO Marketing Insight: YouTube's user base shouldn't be underestimated - active presence on this platform can drive significant traffic to stores.
新冠疫情对社交媒体使用的影响
Impact of COVID-19 on Social Media Usage
随着社交媒体使用量的上升，许多行业迎来业务增长，电子商务成为大赢家。
With rising social media usage, many industries have experienced business growth, with e-commerce being the big winner.
