售后完备的松江网站建设公司：Google优化与谷歌推广个人能否做？
谷歌购物推出第三方广告网络，Listing搜索量暴增，这是为何？
Google Shopping Launches Third-Party Ad Network: Why Did Listing Search Volume Surge?
据Merkle数据显示，2015年第四季度，谷歌在YouTube、第三方零售网站以及图像搜索等产品Listing广告访客量显著增加。
According to Merkle data, in the fourth quarter of 2015, Google saw a significant increase in visitor traffic from product listing ads (PLAs) on YouTube, third-party retail websites, and image search.
2014年9月，谷歌宣布与多家零售企业和电商网站合作，推出名为"AdSense for Shopping"的新项目，开始在第三方零售网站上展示产品Listing广告（PLAs）。这一理念类似于亚马逊的Product Ads，允许零售商在亚马逊平台上推销自己的产品，并展示可链接回零售商自有网站的广告。
In September 2014, Google announced partnerships with multiple retail companies and e-commerce websites to launch a new program called "AdSense for Shopping", which began displaying product listing ads (PLAs) on third-party retail websites. This concept is similar to Amazon's Product Ads, allowing retailers to promote their products on Amazon's platform while displaying ads that link back to their own websites.
尽管在最初的宣传活动后，"AdSense for Shopping"项目进展不大，但Merkle的数字营销报告显示，该项目在2015年8月开始回暖。
Although the "AdSense for Shopping" project didn't make much progress after its initial promotional campaign, Merkle's digital marketing report shows that it began to recover in August 2015.
此外，YouTube推出的购物广告也有助于提高产品Listing广告在Search Partners页面上的曝光率。通过Search Partners，谷歌的购物活动不仅可以在卡片上展示，还可以在电脑、平板和智能手机上推出相关视频。
Additionally, the shopping ads launched by YouTube also helped increase the exposure of product listing ads on Search Partners pages. Through Search Partners, Google's shopping campaigns could not only be displayed on cards but also feature related videos on computers, tablets, and smartphones.
Merkle还发现，谷歌开始在图像搜索中展示产品广告，尽管这一举措非常有限。在图像搜索、YouTube和第三方零售网站上展示产品广告，都被视为谷歌Search Partners网络的一部分。
Merkle also found that Google began displaying product ads in image search, although this initiative was very limited. Displaying product ads in image search, YouTube, and third-party retail websites are all considered part of Google's Search Partners network.
2015年8月，谷歌Search Partners Share的产品Listing广告访客量在各种设备上大幅增长，其中平板电脑和智能手机贡献最大。平板电脑上的产品广告点击率从1月的0.2%增长到12月的12%。智能手机上的点击率从1月的0.2%增长到12月的7.1%。
In August 2015, the visitor traffic from product listing ads on Google's Search Partners Share saw significant growth across various devices, with tablets and smartphones contributing the most. The click-through rate (CTR) for product ads on tablets increased from 0.2% in January to 12% in December. On smartphones, the CTR rose from 0.2% in January to 7.1% in December.
Search Partner的产品广告在手机设备上的平均转化率为48%，低于谷歌网站；在台式电脑和平板电脑上的转化率分别为35%和33%。
The average conversion rate for product ads on Search Partner was 48% on mobile devices, lower than on Google's own websites; the conversion rates on desktops and tablets were 35% and 33%, respectively.
2015年第四季度，零售商谷歌搜索广告访客中，产品广告在各种设备上的整体占比达到38%。由于手机在访客转化方面效果更为显著，手机设备的支出同比增长高达208%。（编译/雨果网 杨雪平）
In the fourth quarter of 2015, product ads accounted for 38% of all retailer Google search ad visitors across various devices. Since mobile devices performed more effectively in visitor conversion, spending on mobile devices saw a year-on-year increase of up to 208%. (Compiled by Hugo.com/Yang Xueping)
