谷歌竞价推广形式与Google Analytics新手入门完整指南
谷歌竞价推广形式与Google Analytics新手入门完整指南
Complete Guide to Google Ads Formats & Google Analytics for Beginners
谷歌竞价推广的几种主要形式：
Main formats of Google Ads:
1. 搜索广告(Search Ads) - 出现在Google搜索结果页面的文字广告
1. Search Ads - Text ads appearing on Google search results
2. 展示广告(Display Ads) - 在Google展示网络中的图片/视频广告
2. Display Ads - Image/video ads in Google Display Network
3. 购物广告(Shopping Ads) - 展示产品图片、价格等信息的电商广告
3. Shopping Ads - E-commerce ads showing product images and prices
4. 视频广告(Video Ads) - YouTube等平台上的视频形式广告
4. Video Ads - Video format ads on YouTube and other platforms
5. 应用广告(App Ads) - 专门推广移动应用的广告形式
5. App Ads - Ads specifically for mobile app promotion
为什么每个网站都需要安装Google Analytics？
Why every website needs Google Analytics?
无论您是独立站运营者还是电商推广者，Google Analytics(GA)都是必不可少的工具。它能详细记录访客行为、流量来源等关键数据，帮助您优化营销策略，确保广告预算的高效使用。
Whether you're an independent website operator or e-commerce marketer, Google Analytics (GA) is an essential tool. It records visitor behavior, traffic sources and other key data in detail, helping you optimize marketing strategies and ensure efficient use of advertising budgets.
Google Analytics四大核心分析维度
Four core analytical dimensions of Google Analytics
1. 受众分析(Audience)：了解访客的人口统计特征、设备使用情况等
1. Audience Analysis: Understand visitor demographics, device usage, etc.
2. 获取渠道(Acquisition)：分析流量来源渠道及其质量
2. Acquisition: Analyze traffic sources and their quality
3. 行为分析(Behavior)：追踪用户在网站上的具体行为路径
3. Behavior: Track users' specific behavior paths on the website
4. 转化分析(Conversion)：监测关键转化目标的完成情况
4. Conversion: Monitor completion of key conversion goals
如何创建和安装Google Analytics
How to create and install Google Analytics
创建步骤：
Creation steps:
1. 登录Google账号后访问Google Analytics
1. Log in to your Google account and visit Google Analytics
2. 点击"Sign Up"创建新账户
2. Click "Sign Up" to create a new account
3. 填写网站信息并同意服务条款
3. Fill in website information and agree to terms of service
4. 在ADMIN下获取Tracking Code
4. Get Tracking Code under ADMIN
安装方法：
Installation methods:
• Shopify：在Online Store → Preferences中添加UA代码
• Shopify: Add UA code in Online Store → Preferences
• WordPress：将代码粘贴到header.php文件中
• WordPress: Paste the code into header.php file
• 其他网站：将代码插入每个网页的部分
• Other websites: Insert the code into the section of each webpage
目标设置与再营销策略
Goal setting and remarketing strategies
GA提供四种目标追踪类型：
GA provides four goal tracking types:
1. 目标网址(如结账页面)
1. Destination URL (e.g. checkout page)
2. 访问时长(如超过3分钟)
2. Visit duration (e.g. over 3 minutes)
3. 浏览页数(如查看5个页面)
3. Pages viewed (e.g. viewing 5 pages)
4. 特定事件(如视频播放)
4. Specific events (e.g. video playback)
再营销受众创建步骤：
Remarketing audience creation steps:
1. 登录Google Analytics
1. Log in to Google Analytics
2. 进入"受众群体定义"创建新受众
2. Go to "Audience Definitions" to create new audience
3. 启用再营销和广告报告功能
3. Enable remarketing and advertising reporting features
4. 基于这些受众群体创建再营销广告系列
4. Create remarketing campaigns based on these audiences
通过合理设置GA目标和再营销策略，您可以有效识别高质量潜在客户，进行精准的二次营销投放，大幅提升广告ROI。
By properly setting GA goals and remarketing strategies, you can effectively identify high-quality potential customers, conduct precise remarketing campaigns, and significantly improve advertising ROI.
