Facebook更名为Meta：从社交媒体转型为"元宇宙"公司
来源：中国新闻网 | Source: China News Network
据美国中文网报道，当地时间28日，社交媒体巨头"脸书"(Facebook)CEO扎克伯格在该公司的活动上，揭晓了外界期待已久的公司新名字："Meta"。
According to US Chinese Network, on October 28 local time, Facebook CEO Mark Zuckerberg announced the company's long-awaited new name "Meta" at a corporate event.
重大品牌转型：同时，Facebook将降级为公司的子公司之一，与Instagram和WhatsApp并列，而不是总体品牌名称。
Major Brand Transformation: Facebook will become one of the company's subsidiaries alongside Instagram and WhatsApp, rather than remaining the overarching brand name.
扎克伯格在Facebook Connect会议上宣布了这一更名，这个会议的主旨是关于该公司的虚拟现实(VR)和增强现实(AR)技术的讨论。
Zuckerberg announced the rebranding at the Facebook Connect conference, which focused on discussions about the company's virtual reality (VR) and augmented reality (AR) technologies.
元宇宙战略：扎克伯格称，新名字更符合该公司对元宇宙的日益关注。元宇宙是指在新的网络领域中，利用VR和AR技术的结合，形成一个全新的虚拟宇宙。
Metaverse Strategy: Zuckerberg stated that the new name better reflects the company's growing focus on the metaverse - a new network realm combining VR and AR technologies to create an entirely new virtual universe.
扎克伯格28日说："在我们开始新篇章的时候，我一直在思考我们的身份问题。Facebook是历史上被使用最多的产品之一，它是一个标志性的社交媒体品牌，但它越来越不能涵盖我们的一切。"
Zuckerberg said on the 28th: "As we begin this new chapter, I've been reflecting on our identity. Facebook is one of the most used products in history, an iconic social media brand, but it increasingly doesn't encompass everything we do."
品牌命名由来：扎克伯格说，他在学校里喜欢学习古典文学，这个名字来源于希腊语的meta，意思是"超越(beyond)"。
Brand Name Origin: Zuckerberg mentioned his love for classical literature in school, explaining that the name comes from the Greek word "meta," meaning "beyond."
公司结构调整：扎克伯格28日在一篇帖子中，详细说明了该公司的公司结构不会改变，但财务报告方式会改变。从2021年第四季度开始，将会有两个运营部门的财报：应用程序家族(Family of Apps)和现实实验室(Reality Labs)。
Corporate Restructuring: In a post on the 28th, Zuckerberg clarified that while the company's structure won't change, its financial reporting will. Starting Q4 2021, financial reports will be divided into two operational segments: Family of Apps and Reality Labs.
股票代码变更：他还宣布，12月1日开始将使用新股票代码MVRS进行交易。
Stock Symbol Change: He also announced that trading under the new stock symbol MVRS will begin on December 1.
过去几周，Facebook一直在受到严格审查，吹哨人豪根曝光了Facebook多起内幕，引起轩然大波。公众对Facebook的Instagram平台对青少年产生的不良影响越来越不满，而反垄断监管机构也正在推动拆解该公司。
In recent weeks, Facebook has faced intense scrutiny following whistleblower Frances Haugen's revelations about the company's internal practices. Public dissatisfaction has grown regarding Instagram's negative impact on teenagers, while antitrust regulators are pushing to break up the company.
品牌重塑意义：更名被外界认为是Facebook为品牌重塑和扭转局面所做的努力。
Rebranding Significance: The name change is widely seen as Facebook's effort to reinvent its brand and change its current trajectory.
