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如何通过Google推广有效开展俄货店海外营销？

随着WhatsApp宣布全面停止广告投放，全球数字营销格局正在发生重大变化。Google推广作为最稳定的海外营销渠道，正成为跨境电商的首选方案。

As WhatsApp announces complete discontinuation of ads, the global digital marketing landscape is undergoing significant changes. Google Ads, as the most stable overseas marketing channel, is becoming the preferred solution for cross-border e-commerce.

对于想要开设俄货店的商家而言，开通Google竞价推广需要遵循以下步骤：

For merchants who want to open Russian goods stores, setting up Google Ads requires following these steps:

1. 注册Google Ads账户并完成企业验证
2. 设置合理的每日预算和投放地区
3. 针对俄罗斯及相关市场优化关键词
4. 创建高质量的产品广告素材
5. 持续监控和优化广告效果

1. Register a Google Ads account and complete business verification
2. Set reasonable daily budget and target regions
3. Optimize keywords for Russian and related markets
4. Create high-quality product ad creatives
5. Continuously monitor and optimize ad performance

酒泉SEO专家建议："在WhatsApp退出广告市场后，Google推广的竞争可能会加剧。商家需要更专业的投放策略和更精准的定位。"

Jiuquan SEO experts suggest: "After WhatsApp's exit from the ad market, competition in Google Ads may intensify. Merchants need more professional strategies and precise targeting."

通过合理运用Google推广工具，俄货店可以：

By properly utilizing Google Ads tools, Russian goods stores can:

• 精准触达对俄罗斯商品感兴趣的海外消费者
• 获得比社交媒体更稳定的流量来源
• 实现更高的转化率和投资回报率

• Accurately reach overseas consumers interested in Russian goods
• Obtain more stable traffic sources than social media
• Achieve higher conversion rates and ROI