Google推广策略：横县茉莉花如何通过国际展会实现品牌全球化
Google推广策略：横县茉莉花如何通过国际展会实现品牌全球化
Google Promotion Strategy: How Hengxian Jasmine Achieves Global Branding Through International Exhibitions
在数字营销时代，Google推广已成为企业国际化的重要渠道。横县茉莉花在东博会的成功展示，为中小企业提供了通过国际展会结合线上推广的经典案例。
In the era of digital marketing, Google promotion has become a vital channel for corporate internationalization. The successful showcase of Hengxian Jasmine at the China-ASEAN Expo provides SMEs with a classic case of combining international exhibitions with online promotion.
一、展会营销与Google推广的协同效应
1. Synergistic Effects of Exhibition Marketing and Google Promotion
横县通过东博会实体展示获得领导关注后，立即将相关新闻通过Google新闻、YouTube等平台进行二次传播，形成线上线下联动的推广矩阵。
After gaining leadership attention through physical display at the expo, Hengxian immediately conducted secondary dissemination through Google News and YouTube, creating an online-offline integrated promotion matrix.
二、Google竞价推广的核心技巧
2. Core Techniques of Google Bidding Promotion
针对茉莉花产业，我们建议采用以下Google Ads策略：
- 精准定位：面向东盟国家采购商设置多语言广告
- 关键词优化：使用"bulk jasmine tea"等国际买家常用搜索词
- 再营销：对访问过展会官网的用户进行广告追投
For the jasmine industry, we recommend the following Google Ads strategies:
- Precise targeting: Set up multilingual ads for ASEAN buyers
- Keyword optimization: Use international buyer search terms like "bulk jasmine tea"
- Remarketing: Ad retargeting for users who visited the exhibition website
三、SEO与内容营销的长期价值
3. Long-term Value of SEO and Content Marketing
横县建立了完善的茉莉花产业关键词库，通过：
✓ 多语种官网建设
✓ 行业白皮书发布
✓ 国际媒体专访
持续提升在Google搜索中的自然排名。
Hengxian established a comprehensive jasmine industry keyword database through:
✓ Multilingual official website construction
✓ Industry white paper release
✓ International media interviews
Continuously improving natural rankings in Google search.
四、数据驱动的推广优化
4. Data-Driven Promotion Optimization
| 关键指标 | 优化策略 | 预期效果 |
|---|---|---|
| 点击率(CTR) | A/B测试广告创意 | 提升30-50% |
| 转化率 | 优化落地页用户体验 | 提升2-3倍 |
通过专业的Google推广服务，横县茉莉花产业成功实现了从地方特产到国际品牌的转型升级，为中国农产品出海提供了可复制的数字化营销方案。
Through professional Google promotion services, Hengxian's jasmine industry has successfully transformed from a local specialty to an international brand, providing a replicable digital marketing solution for Chinese agricultural products going global.
