TikTok小店选择指南：跨境店VS本土店哪个更适合你？
大家好，我是小航，专注分享TikTok运营和流量变现经验。最近跨境电商圈最热门的话题非TikTok莫属，无论是店群卖家还是精品卖家，都在这个新兴的社交电商平台寻找突破流量瓶颈的机会。
真实案例分享：
一位朋友上月通过TikTok东南亚本土店实现纯利润40万+。他们凭借当地仓库和供应链优势，仅用2-3个月就快速起量。
Case Study:
A friend achieved 400,000+ RMB net profit last month through TikTok local stores in Southeast Asia, leveraging local warehouses and supply chains to scale quickly in just 2-3 months.
跨境店VS本土店核心区别
Key Differences Between Cross-border and Local Stores
跨境店：
- 使用中国内地/香港营业执照注册
- 商品从中国发货，通过TikTok官方物流跨境运输
Cross-border Store:
- Registered with Chinese mainland/Hong Kong business license
- Products shipped from China via TikTok's official cross-border logistics
本土店：
- 使用当地身份证/营业执照注册
- 当地物流直接取货配送
Local Store:
- Registered with local ID/business license
- Local logistics for pickup and delivery
为什么推荐本土店？3大核心优势
Why Recommend Local Stores? 3 Key Advantages
1. 开店成本更低
全球店邀请码市场价2000+，而本土店仅需几百元
Lower Setup Cost:
Global store invitation codes cost 2000+RMB, while local stores only need a few hundred
2. 运营难度更小
东南亚市场对新卖家更友好，出单更容易
Easier to Operate:
Southeast Asian market is more newbie-friendly with higher order conversion rates
3. 长期发展优势
跨境电商最终都会走向本土化，提前布局赢得先机
Long-term Advantage:
All cross-border e-commerce will eventually localize - early adopters gain competitive edge
专业建议： 如果没有特殊需求，建议从本土店开始尝试，成本更低、风险更小、见效更快。
Professional Advice: If no special requirements, start with local stores - lower cost, less risk, faster results.
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