亚马逊 vs eBay：2022年跨境电商平台终极对比指南

亚马逊 vs eBay：2022年跨境电商平台终极对比指南

Amazon vs eBay: The Ultimate 2022 Cross-Border E-commerce Platform Comparison Guide

图片来源：图虫创意

Image Source:Tuchong Creative

如果说疫情前的电商格局是"百花齐放"，那么"怒放的生命"显然浓缩了后疫情时代的电商市场的盛景。

If the pre-pandemic e-commerce landscape was "a hundred flowers blooming", then the post-pandemic era has witnessed an even more spectacular "blooming life" in the e-commerce market.

亚马逊 vs eBay: 消费者信任感

Amazon vs eBay: Consumer Trust

亚马逊与eBay的上线前后相隔不过1年多，但涉及到消费者信任感，亚马逊往往压eBay。

Although Amazon and eBay launched just over a year apart, Amazon consistently outperforms eBay when it comes to consumer trust.

Jungle Scout最新的一项调查显示，73%的美国消费者认为亚马逊是非常适合购物的线上平台。

A recent Jungle Scout survey shows that 73% of American consumers consider Amazon an excellent online shopping platform.

亚马逊 vs eBay: 运输配送

Amazon vs eBay: Shipping & Delivery

eBay卖家只能选择自配送或是委托第三方物流进行订单配送，而亚马逊则丰富的多，FBA、FBM（卖家自发货）、第三方物流。

eBay sellers can only choose self-fulfillment or third-party logistics, while Amazon offers much more options including FBA, FBM (Merchant Fulfillment), and third-party logistics.

亚马逊 vs eBay: 经营费用

Amazon vs eBay: Operating Costs

一般来说，eBay向卖家收取的经营费用比亚马逊来的低。

Generally speaking, eBay charges sellers lower operating fees than Amazon.

eBay会向卖家收取listing上架费用，也就是Insertion fees插入费。卖家每月可获得50个免费额度。

eBay charges listing fees (Insertion fees), with sellers getting 50 free listings per month.

亚马逊 vs eBay: 会员制度

Amazon vs eBay: Membership Programs

Prime会员这项看似只对消费者产生利好的订阅产品，如同亚马逊的退货政策一般，是亚马逊维系消费者的纽带之一。

The Prime membership, seemingly beneficial only to consumers, serves as one of Amazon's key customer retention strategies, much like its return policy.

亚马逊仅在美国市场就拥有超1.12亿的Prime会员（全球Prime会员数超1.5亿）。

Amazon boasts over 112 million Prime members in the US alone (with over 150 million globally).

结论：两个平台都有较为明显的优缺点、受众以及政策指向性，卖家们究竟选择哪个平台，还是需要考虑自身状况，择优入股。

Conclusion: Both platforms have distinct advantages, disadvantages, target audiences and policy orientations. Sellers should choose based on their specific circumstances and select the most suitable option.