可信的外贸SEO推广公司：谷歌推广前必须建站吗？独立站GMC开通全攻略

可信的外贸SEO推广公司：谷歌推广前必须建站吗？独立站GMC开通全攻略

Reliable Foreign Trade SEO Agency: Is Website Necessary Before Google Ads? Complete Guide to GMC Setup

随着AI技术发展，信息差正在快速缩小，未来将是超级个体的时代。本文将分享独立站从0到1开通谷歌GMC(Google Merchant Center)的完整流程，特别针对创业团队和小型企业的实操经验。

With the development of AI technology, information asymmetry is rapidly shrinking, the future belongs to super individuals. This article shares the complete process of setting up GMC for independent websites from scratch, with practical experience specifically for startups and small businesses.

为什么GMC对跨境电商至关重要？

Why is GMC Crucial for Cross-border E-commerce?

GMC是投放谷歌购物广告的必要条件。简单来说，没有GMC就无法运行Google Shopping广告。虽然开通流程看似简单，但细节决定成败。

GMC is a prerequisite for running Google Shopping ads. Simply put, without GMC you can't run Google Shopping ads. Although the setup process seems simple, the devil is in the details.

GMC开通四步曲

4 Steps to GMC Setup

1. 注册Merchant Center账户
建议使用Gmail邮箱注册。如果遇到手机验证问题，可以尝试：
- 更换VPN节点
- 通过QQ邮箱APP注册Gmail（可使用国内手机号）

1. Register Merchant Center Account
Gmail is recommended for registration. If encountering mobile verification issues:
- Try changing VPN nodes
- Register Gmail via QQ Mail APP (can use domestic mobile number)

2. 填写真实公司信息
建议使用国内真实主体，谷歌现在对国内外主体一视同仁。

2. Fill in authentic company information
It's recommended to use authentic domestic entities as Google now treats domestic and foreign entities equally.

3. 网站验证
通过插入代码验证网站所有权，可使用插件轻松完成。

3. Website verification
Verify website ownership by inserting code, which can be easily done using plugins.

4. 创建产品Feed（核心步骤）
Feed是谷歌广告系统读取的产品信息。关键提示：
- 必须填写GTIN、MPN和Brand三个字段
- MPN可填产品ID，Brand填品牌名
- GTIN需真实，可在淘宝购买（12位或13位）

4. Create product feed (core step)
Feed contains product information for Google Ads. Key tips:
- Must fill GTIN, MPN and Brand fields
- MPN can be product ID, Brand is brand name
- GTIN needs to be authentic, can purchase on Taobao (12 or 13 digits)

常见问题处理

Troubleshooting Common Issues

提交后需要24-48小时审核。期间可能出现各种报错信息，不必惊慌，大多数情况下只需耐心等待。

Approval takes 24-48 hours. Various error messages may appear during this period, don't panic, in most cases just wait patiently.

更多独立站运营和谷歌广告投放技巧，欢迎访问我们的网站 chuhaibiji.com 获取最新干货。

For more independent website operation and Google Ads tips, visit our website chuhaibiji.com for the latest insights.