跨境O2O：传统外贸高压下的转型良方
传统外贸企业正面临前所未有的压力，市场不景气、竞争加剧、成本上升等因素让许多制造商陷入困境。电子产品制造商James表示："现在需要花费比十年前多数倍的精力，却只能赚取更加微薄的利润"。
Traditional foreign trade enterprises are facing unprecedented pressure. Factors such as market downturn, intensified competition, and rising costs have put many manufacturers in trouble. Electronics manufacturer James said: "Now it takes several times more effort than ten years ago, but only to earn much thinner profits".
市场变化带来的挑战
Challenges from Market Changes
2008年经济危机后，订单量大幅减少，市场复苏缓慢。同时，经营成本持续攀升：工人工资翻倍、原料成本上涨、营销费用增加但效果下降。James指出："同样的推广投入，现在的出单率远低于以往"。
After the 2008 financial crisis, order volumes dropped significantly and market recovery has been slow. Meanwhile, operating costs continue to rise: worker wages have doubled, raw material costs have increased, and marketing expenses have grown while effectiveness has declined. James pointed out: "With the same marketing investment, the current order conversion rate is much lower than before".
跨境电商：新的发展方向
Cross-border E-commerce: A New Development Direction
面对困境，许多制造商开始转向跨境电商。东莞某企业跨境电商负责人赵先生表示："通过跨境电商平台，我们第一次拥有了自主销售渠道，盈利空间大大提升"。
Faced with difficulties, many manufacturers are turning to cross-border e-commerce. Mr. Zhao, head of cross-border e-commerce at a Dongguan company, said: "Through cross-border e-commerce platforms, we have our own sales channels for the first time, greatly improving profit margins".
跨境O2O：最佳解决方案
Cross-border O2O: The Optimal Solution
大龙网推出的跨境O2O平台成为制造商的"止痛良方"。该平台提供：
- 直接对接海外零售商
- 在线交易安全保障
- 自主运营和定价权
- 海外体验馆展示机会
The cross-border O2O platform launched by DinoDirect has become a "pain reliever" for manufacturers. The platform provides:
- Direct connection with overseas retailers
- Secure online transactions
- Independent operation and pricing rights
- Showcase opportunities in overseas experience centers
James表示："跨境O2O让我们能够直接与海外零售商交流，完全改变了传统的贸易模式"。这种模式不仅降低了交易风险，还帮助制造商建立自主品牌。
James said: "Cross-border O2O allows us to communicate directly with overseas retailers, completely changing the traditional trade model". This model not only reduces transaction risks but also helps manufacturers build their own brands.
对于想要了解更多跨境电商和外贸资讯的读者，可以下载【雨果网】APP或关注微信号【cifnews】。
For readers who want to learn more about cross-border e-commerce and foreign trade information, you can download the [Cifnews] APP or follow the WeChat account [cifnews].
