2024深圳特殊渠道宠物用品展（SCPE）定档金秋十月 打造首个"宠业+礼业"双场景融合平台
随着宠物经济持续升温，宠物用品的消费场景呈现多元化。由中国礼仪休闲用品工业协会与励展华博展览（深圳）有限公司联合主办的大湾区首个"宠业+礼业"双场景融合平台——2024深圳特殊渠道宠物用品展（SCPE），将于2024年10月20—22日在深圳国际会展中心开幕。
As the pet economy continues to heat up, pet product consumption scenarios are becoming more diversified. The first "Pet+Gift" dual-scenario platform in the Greater Bay Area - 2024 Shenzhen Special Channel Pet Exhibition (SCPE), jointly organized by China Gift & Leisure Products Association and Reed Huabo Exhibitions (Shenzhen) Co., Ltd., will open at Shenzhen World Exhibition & Convention Center from October 20-22, 2024.
本次SCPE以"宠在大湾区，礼业新风尚"为主题，特别设立宠物食品、宠物洗护、宠物玩具、宠物用品、宠物医疗及营养护理、其他宠物相关周边及服务六大展区，汇集国内外知名品牌新品，精选高价值、高品质、高科技宠物用品，共创大湾区人宠美好生活新风尚。
With the theme of "Pets in Greater Bay Area, New Trends in Gift Industry", SCPE specially establishes six exhibition areas: pet food, pet grooming, pet toys, pet supplies, pet medical and nutritional care, and other pet-related peripherals and services, gathering new products from well-known domestic and international brands, selecting high-value, high-quality, and high-tech pet products to create new trends for better human-pet life in the Greater Bay Area.
中国礼仪休闲用品工业协会宠物产业分会秘书长张琳表示："礼品渠道正是非常适合与宠物搭档的新渠道。协会经过两年左右的调研发现，礼品渠道的新采购意愿中宠物用品持续排在了前十名。"
Zhang Lin, Secretary General of the Pet Industry Branch of China Gift & Leisure Products Association, said: "The gift channel is actually a very suitable new channel to partner with pets. After about two years of research, the association found that pet products have consistently ranked in the top ten for new purchasing intentions in the gift channel."
据《2024中国礼品行业展望白皮书》数据，预计2024年礼品行业规模将突破 1.3万亿元，其中宠物类型礼赠品及定制促销品需求持续上涨；宠物行业统计数据预测，2023年中国宠物经济产业规模达5928亿元，同比增长20.1%，预计2025年市场规模达8114亿元，市场前景广阔。
According to the "2024 China Gift Industry Outlook White Paper", the gift industry is expected to exceed 1.3 trillion yuan in 2024, with continued growth in demand for pet-type gifts and customized promotional products; pet industry statistics predict that China's pet economy reached 592.8 billion yuan in 2023, a year-on-year increase of 20.1%, and the market size is expected to reach 811.4 billion yuan in 2025, showing broad market prospects.
SCPE与第32届深圳礼品家居展（秋季）同期举办，预计将辐射30万人次专业采购商。展会同期还将举办首届领航中国宠业门店品牌联盟经营者大会、2024年全国轻工行业职业技能竞赛、"IEA森友汇"之人宠嘉年华等多项精彩活动。
SCPE will be held concurrently with the 32nd Shenzhen Gift & Home Furnishings Fair (Autumn), expected to attract 300,000 professional buyers. The exhibition will also feature wonderful events including the First China Pet Store Brand Alliance Operators Conference, 2024 National Light Industry Vocational Skills Competition, and "IEA Pet Carnival".
