终极SEO推广规则：如何避免成为外贸建站"韭菜"
今年是渔课5周年，虽说我自2009年开始做外贸建站已12年，不过二次创业，取名渔课是第5年。回望五年，有欣喜、有痛苦，更是一个自我蜕变的过程。
This year marks the 5th anniversary of Yuke. Although I've been in the foreign trade website building business since 2009 (12 years in total), it's been 5 years since I started my second venture named Yuke. Looking back, it's been a journey of joy, pain, and personal transformation.
外贸网站的定位问题是许多创业者面临的第一个困惑。经常有人拿3万的网站和渔课3千的网站做比较，因为他们不明白为什么看似相似的网站价格相差10倍。
The positioning of foreign trade websites is the first confusion many entrepreneurs face. People often compare our 3,000 yuan websites with 30,000 yuan websites from other providers, not understanding why seemingly similar websites can have a 10x price difference.
价格差异的主要原因：
- 定制网站vs模板网站：定制网站每个元素都可修改，包含文案创作和VI设计，成本自然高
- 结果导向不同：有些建站商的价格主要体现在关键词排名服务上
Main Reasons for Price Differences:
- Custom vs Template Websites: Custom sites allow modification of every element, including copywriting and VI design, naturally costing more
- Different Result Orientations: Some providers' prices mainly reflect their keyword ranking services
WordPress自建站的真相：虽然可以自学建站，但需要大量时间成本。很多人能简单搭建，但用好却很困难，插件不兼容等问题会让您抓狂。
The truth about WordPress self-building: While you can learn to build websites yourself, it requires significant time investment. Many can do basic setups but struggle with optimization, and plugin incompatibility issues can drive you crazy.
避免成为"韭菜"的四大原则：
- 定位明确：清楚知道建站目的
- 思维正确：网站只是工具，不是全部
- 抛弃幻想：没有"建好就有询盘"的捷径
- 火眼金睛：辨别优质建站商
Four Principles to Avoid Being a "Cash Crop":
- Clear Positioning: Know exactly why you're building the site
- Right Mindset: A website is just a tool, not everything
- Abandon Illusions: There's no shortcut to "getting inquiries just by building a site"
- Keen Eye: Identify quality website builders
如何辨别优质建站商：1) 警惕"免费"陷阱；2) 查看建站商自己的网站质量；3) 考察公司"厚度"（运营时间、案例、特点等）。
How to identify quality website builders: 1) Beware of "free" traps; 2) Check the quality of the builder's own website; 3) Evaluate the company's "substance" (operation time, cases, characteristics, etc.).
记住：最适合的网站不是最便宜或最贵的，而是能满足当前需求并具备未来扩展性的。创业路上，多试错、少幻想才是避免成为"韭菜"的关键。
Remember: The most suitable website isn't the cheapest or most expensive, but one that meets current needs while allowing future expansion. On the entrepreneurial journey, more trial-and-error and fewer illusions are key to avoiding becoming a "cash crop".