SEO网站推广工具与谷歌竞价产品推广指南：从入门到精通
SEO网站推广工具与谷歌竞价产品推广指南：从入门到精通
SEO Website Promotion Tools & Google Ads Guide: From Beginner to Expert
行业术语是专业沟通的桥梁 | Industry Terms Bridge Professional Communication
俗话说，隔行如隔山。每个行业都有其独特的专业术语，SEO和跨境电商领域也不例外。对于刚入行的营销人员来说，不熟悉专业术语可能会导致沟通障碍。本文整理了SEO优化和网站运营两大部分的核心术语，助您快速掌握行业语言。
As the saying goes, different trades are separated as by mountains. Every industry has its unique terminology, and the fields of SEO and cross-border e-commerce are no exception. For new marketers, unfamiliarity with professional terms may create communication barriers. This article compiles key terms from SEO optimization and website operation to help you quickly master industry language.
SEO优化篇 | SEO Optimization Terms
- SEO: Search Engine Optimization（搜索引擎优化）的缩写，指通过优化网站提高在搜索引擎中的排名。
- Domain: 域名，即网站的网址，通常以.com、.org或.net等结尾。
- Bot (Crawler/Robot/Spider): 爬虫，搜索引擎用来抓取网页内容的程序。
- Domain Authority: 域名权重，衡量网站在搜索引擎中权威性的指标。
- Traffic: 访问量，指来到一个网站的全部访问和/或访问者的数量。
网站运营篇 | Website Operation Terms
- GMV: Gross Merchandise Volume（总成交额），电商常用指标，包含未支付订单金额。
- SKU: Stock Keeping Unit（库存量单位），商品的最小库存单位。
- AOV: Average Order Value（客单价），平均每个订单的金额。
- CRM: Customer Relationship Management（客户关系管理），以客户为中心的经营策略。
- LTV: Life Time Value（用户生命周期价值），一个用户在其生命周期内为企业创造的价值。
持续学习是成功的关键 | Continuous Learning is Key to Success
随着互联网的不断发展，相关行业术语也在不断增加。掌握这些术语不仅是行业交流的基础，更是提升专业能力的关键。TigerLittle作为专为中小企业搭建的一站式供货平台，致力于帮助供应商拓展海外贸易渠道，理解这些术语将助您在跨境电商领域游刃有余。
With the continuous development of the internet, industry terminology keeps expanding. Mastering these terms is not only fundamental for industry communication but also crucial for enhancing professional capabilities. As a one-stop supply platform specifically built for SMEs, TigerLittle is committed to helping suppliers expand overseas trade channels. Understanding these terms will empower you to navigate the cross-border e-commerce field with ease.
