外贸公司如何做好谷歌竞价推广及国际贸易结算指南
外贸行业的特殊性：结果付费的外贸推广模式对从业者要求极高，普通业务员往往难以胜任。那么，如何做好谷歌竞价推广呢？
Google Ads Optimization Tips: Performance-based foreign trade marketing requires exceptional skills that go beyond the capabilities of average salespeople. Here's how to excel at Google Ads.
国际贸易结算核心知识
Essential International Trade Settlement Knowledge
1. 结算货币：指被各国政府普遍承认、可用于国际结算的货币。
1. Settlement Currency: Refers to currencies widely recognized by governments for international settlements.
2. 主流结算货币：美元（主导地位）、日元、欧元等。
2. Major Settlement Currencies: USD (dominant position), JPY, EUR, etc.
3. 货币选择灵活性：理论上交易双方可以使用任何政府发行的货币，但需考虑能否兑换成本国货币。
3. Currency Flexibility: Theoretically any government-issued currency can be used, but convertibility to local currency must be considered.
4. 外汇管理策略：
• 常见做法：保留外汇不立即兑换
• 优势：货币升值时可增加利润
• 风险：需承担汇率波动风险
4. Foreign Exchange Management Strategies:
• Common practice: Holding foreign currency without immediate conversion
• Advantage: Potential profit from currency appreciation
• Risk: Exposure to exchange rate fluctuations
专业建议：外贸企业应建立专业的财务团队，制定科学的外汇管理策略，同时要精通数字营销工具的使用。
Professional Advice: Foreign trade companies should establish professional finance teams to develop scientific FX management strategies while mastering digital marketing tools.
