跨境电商首选：如何选择谷歌竞价推广公司及外贸订单格式指南
跨境电商推广的关键选择
Key Choices for Cross-Border E-Commerce Promotion
在跨境电商领域，谷歌竞价推广(Google Ads)是获取海外客户的重要渠道。选择专业的推广公司时，建议考虑以下因素：
In the field of cross-border e-commerce, Google Ads is an important channel to acquire overseas customers. When choosing a professional promotion company, consider the following factors:
1. 行业经验：选择有跨境电商推广成功案例的公司
1. Industry Experience: Choose companies with successful cross-border e-commerce promotion cases
2. 数据分析能力：能提供详细的数据报告和优化建议
2. Data Analysis Capability: Able to provide detailed data reports and optimization suggestions
3. 多语言支持：具备目标市场语言能力的团队更佳
3. Multilingual Support: Teams with target market language skills are preferred
4. 透明收费：清晰的收费结构和无隐藏费用
4. Transparent Pricing: Clear fee structure with no hidden costs
外贸订单格式指南
Foreign Trade Order Format Guide
虽然外贸订单没有统一模板，但使用Excel可以轻松创建专业订单，应包含以下核心要素：
Although there is no standard template for foreign trade orders, you can easily create professional orders using Excel, which should include the following core elements:
• 买卖双方信息(Buyer/Seller Information)
• 日期和发票号(Date and Invoice No.)
• 产品明细(Product Details)：款号、颜色、数量、单价、金额
• 总计(Total Amount)：总数量和总金额
• 条款(Terms)：交货时间、溢短装条款等
一个简单的订单模板可以帮助您：
A simple order template can help you:
• 提高专业性 - 给客户留下良好印象
• Enhance Professionalism - Make a good impression on customers
• 减少误解 - 明确所有交易细节
• Reduce Misunderstandings - Clarify all transaction details
• 便于管理 - 系统化记录交易信息
• Easy Management - Systematically record transaction information
